Memory joggers can help you with your marketing efforts. It’s part of the package. Marketing material, training manual, and the products you can use or give away as samples to prospects. Inside the manual you will find printed material and the one you want to focus on is a memory jogger. If your manual doesn’t have one you can make one easy or download one from your back office, most companies supply a memory jogger with their training materials.
So what do you do with your memory jogger? Start by writing down the names of everyone you know, matching them with their occupation. Whether they are friends, family or just an acquaintance put them on the list. This is a great way to keep you focused on contacting everyone you know. All you have to do is contact as many as you have on your list by phone or mail. Right! If less than 10% of everyone you contact is going to entertain your offer, you better have an endless list.
So how do you get more out of the memory jogger?
- Select the people in your friends and family that are already a success at bring in an income and open to making extra money for family vacations etc…
- Graduated from college in the last 5 years you are on my list. You have proven that you will do what it takes to educate yourself and use any leverage to get ahead in your goals.
- The teachers from the local school are great candidates they are into self educating to keep their teaching skills up to date.
- Doctors, lawyers and business owner work long hours and may want to work less or retire early. Your opportunity will give them that.
We can go through each person on the memory jogger list, but you get the drift. Your list is more than just writing down the names of the people you know. It is a grow file and that paper that you got is just a guide to get you started. I say take that list and change it into a filing system that you can categorize everyone you know, meet and new relationships that you will be making.
The folders are based on your memory jogger and put local contacts into a folder labeled local talent. I look for qualities that you can build a business relationship with. The inside of the folder has a list of 5 qualifying questions. If you meet the requirements you get a file with your name, number, date and contact time, along with a call back number. I leave an open space to write your questions and set a date for a three-way call with a team member in the company who will have the answers.
Make a point to invite everyone in your folders to local events by phone, email or mail. Doctors and lawyer have a folder of their own with the same a file with name, number, date and contact time, along with a call back number. I leave an open space to write down your questions and set a date for a three way call with a team member that is seasoned in the company.
Think about the strategy that you put into your list these are local people and you are choosing the people you will want to have a business relationship with. You don’t want to waste your time on anyone that does not qualify for your time. You are putting them in a position that is give and take. If they are not going to work at building their business, than they are a broken wheel on a cart that will go nowhere until a new one is put in its place. That is why the qualifications are so important. You don’t want to drag them into anything they cannot do. You are guiding who you sponsor.
The companies that you are in business with are multimillion dollar businesses and will weed out anyone that doesn’t have what it takes to success.
So even if the memory jogger is a good way to get started it is what you do with the people on the list. Don’t waste too much time on close family and friends if they get curious enough they will ask you. Then feel free to share just enough to see if they qualify for business time. They will always have your love and quality time and that is why you are doing this.