Tag Archives: taking action

Memory Joggers And How To Use Them

Memory joggers can help you with your marketing efforts. It’s part of the package. Marketing material, training manual, and the products you can use or give away as samples to prospects. Inside the manual you will find printed material and the one you want to focus on is a memory jogger. If your manual doesn’t have one you can make one easy or download one from your back office, most companies supply a memory jogger with their training materials.

So what do you do with your memory jogger? Start by writing down the names of everyone you know, matching them with their occupation. Whether they are friends, family or just an acquaintance put them on the list. This is a great way to keep you focused on contacting everyone you know. All you have to do is contact as many as you have on your list by phone or mail. Right! If less than 10% of everyone you contact is going to entertain your offer, you better have an endless list.

 So how do you get more out of the memory jogger?

  • Select the people in your friends and family that are already a success at bring in an income and open to making extra money for family vacations etc…
  • Graduated from college in the last 5 years you are on my list. You have proven that you will do what it takes to educate yourself and use any leverage to get ahead in your goals.
  • The teachers from the local school are great candidates they are into self educating to keep their teaching skills up to date.
  • Doctors, lawyers and business owner work long hours and may want to work less or retire early. Your opportunity will give them that.

We can go through each person on the memory jogger list, but you get the drift. Your list is more than just writing down the names of the people you know. It is a grow file and that paper that you got is just a guide to get you started. I say take that list and change it into a filing system that you can categorize everyone you know, meet and new relationships that you will be making.

The folders are based on your memory jogger and put local contacts into a folder labeled local talent. I look for qualities that you can build a business relationship with. The inside of the folder has a list of 5 qualifying questions. If you meet the requirements you get a file with your name, number, date and contact time, along with a call back number. I leave an open space to write your questions and set a date for a three-way call with a team member in the company who will have the answers.

Make a point to invite everyone in your folders to local events by phone, email or mail. Doctors and lawyer have a folder of their own with the same a file with name, number, date and contact time, along with a call back number. I leave an open space to write down your questions and set a date for a three way call with a team member that is seasoned in the company.

Think about the strategy that you put into your list these are local people and you are choosing the people you will want to have a business relationship with. You don’t want to waste your time on anyone that does not qualify for your time. You are putting them in a position that is give and take. If they are not going to work at building their business, than they are a broken wheel on a cart that will go nowhere until a new one is put in its place. That is why the qualifications are so important. You don’t want to drag them into anything they cannot do. You are guiding who you sponsor.

The companies that you are in business with are multimillion dollar businesses and will weed out anyone that doesn’t have what it takes to success.

So even if the memory jogger is a good way to get started it is what you do with the people on the list. Don’t waste too much time on close family and friends if they get curious enough they will ask you. Then feel free to share just enough to see if they qualify for business time. They will always have your love and quality time and that is why you are doing this.

Building a Business is Like Creating a Great Piece of Art

Building a business takes time and when it is successful it is a work of art. Look at your business as a work of art, pick a subject and sketch out your ideas. Create the composition using the endless limits of the medium you wish to work with. Now start to build your piece of art work. The time it takes develop depends on how well you know your craft and if you are able to teach it to others. You can go from making nothing to hundreds. It becomes the picture of a vision you have of your business.

Know there are some artists that hop from project to project not mastering the medium that they have picked.  Create a style that people will recognize as your work of art (your brand). A finished master piece takes time.  Your business will take time just like a painting you will have to develop your skills. First pick a niche that you love and when you have mastered the techniques you plan on using. Pick the products you think are going to complement your work (business), apply the color (products) and watch how your subject starts to appear on the canvas. Pay attention to every detail so that you can portray a piece of work that is beyond your expectations and is a master piece of art. The artist who hops from project to project may never be an accomplished artist who can successfully create a piece of art. Taking time to build your business is worth so much to the people you do business with that they look at it as a treasure. They can’t image losing it.

Art is personal creation that stirs up emotions that will reach out and grab your heart. This is the way you should feel about the business you are creating. Marketing techniques may take some time if you are starting from the ground up. Don’t settle until you are pleased with the finished piece of work. It requires dedication and practice before you are comfortable in your new role. Take the time to learn the products and services that you market. When you have a good fit you will know it.  Create a business that is like no other, attracting people who share your passion will inspire them to develop a painting of their own. You have learned the art of marketing and can teach your skill to others. Only a true artist is able to teach the skills they have acquired. Masters in the art world are building a name based on their style and people who truly love art want it around them. The people who want to become a master will copy the skills of the person that they truly respect and are willing to take the time to teach what they know to anyone who will listen.

When you are confidante people will take notice. When you know the skills and are compelled to share it your business is working for you. Marketing is an art and I am confident that out of the millions of people who start out wanting to master it only a select few finish what they start. When you master your approach your confidence will show and you will not worry about how long it is going to take to build your business (art) because you know it is working and you are having a great time.