What is SEO and how can it help my business? Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines naturally by using keywords that are woven into your text. It is traffic plus conversion equals successful marketing in cyberspace. The more traffic you can get the more leads you can generate.
Hopeful you are using word press where it is easy to install in the plug-ins section. You just need to click add new under the plug-ins section and type in All in one SEO pack and choose install. Now when you write a post you can fill out the fields in this section with the post title, description and keywords. When you publish your post you will direct the cyber spiders to find you and raise the ranking on the page niche that you are aiming for.
There are two sides to google the left is free traffic the right is paid advertising. Free traffic equals free leads. So when your looking at the search results take a close look at the sites that are at the upper left. As you can see the top is where you want to be.
This is a big part of branding you and whatever your niche (your product) is .When you google a topic in your niche it will show you the top results. How do keywords work to get you to the top? You can get there by the search engine spiders finding the keywords you place in and on your site. These words will be recognized by google then ranked for page placement. You are going for the top left ranking on the page(niche) that you want to be ranked on. This will lead to more traffic and with more traffic there will be more leads. This should places you in high standing in your niche. Which will lead to more sales.
Keyword and how you use them for ranking.
- Information (People that are looking to start a business are looking for the easiest way to get started and they may want to join you.)
- The Researcher (The targeting of your customer is often people are just not happy and are looking for something new.)
- The Shopper (People that are already your customer and are looking for similar solutions.)
- The Buyer (Looking for you what you have.)
Keywords are great and can launch you to the highest position that google has for your niche. Knowing what your ranking is essential for marketing. Do not over use these words you will get slapped by google and they will shut you down.
You should have full control of your website. Start adding content to your website. This is where copy writing comes to play you need to keep things simple and the placement of keywords can raise your ranks without spamming. Remember that the magic is to make all things work together in a smooth format on your site.
Now you can target the niche with the keywords that buzz around your product. When your primary company is launching a new product is when you need to strike your campaign to increase the traffic. People are looking for the product or looking to start in the business of promoting this product and are is search for you to lead them to success.
Look for keywords that support your niche and you can easily sprinkle them through your content. As you are placing these word you can link them to content on your other pages or sites. The more you attract the spiders to and from your site and your content, the more google sees your site as most relevant in your targeted niche.
So lets say you are selling pond supplies what are the key words associated with this product. Pond are products,fish ponds supplies,buy pond supplies, pond pumps,pond filters,pond skimmers. As you can see all these words can be used in the website,on the website and in all related products and how to tutorials.
Now that you know how it works you can have fun coloring your website, post and pages with keywords.