Tag Archives: life

Marketing to Emotions

The greatest ads in the world are based on emotions. Fear, love and everything in between, from cards to beer. The advertising business is all about tapping into your emotional memory.

These ads enter your world without you realize it. They tap the feelings that you may or may not know. There are subtle ads that are worn on labels, such as clothing, shoes, handbags and food. These might be the smartest of all because they make you feel as if you’re a part of the popular crowd.

We know that we want the best that life has offers to offer. Those that can afford the best enjoy showing off. There is nothing wrong with that. Just as there is nothing wrong with not caring about anything except the fit.

I personally don’t care to pay someone to wear their name. I am more about the fit. Although as a marketer I do have to a line my thinking to reflect the brand I am marketing.

What that means is I am going to hit you with whatever it takes to get you to buy into the product at hand. It may be to helping a company get its brand started. I am going to recruit you buy the promise of being part of a special group of people who what you to succeed because we can all make this company together. Growing up from the ground floor means being on the top of the earning machine.

To get in make as much as you can fast, I can promise you a chance to win a new car or a trip to the Caribbean as an incentive to recruit other to share this business model. Great pay just for sharing and showing others how to do the same.

Sounds like the greatest opportunity, you buy a certain amount of the product to share and the company gives you a web site, access marketing training and the advertising material. With a meeting once a month and all you have to do is share.

This is a great business model. It does work if you are prepared to put your time and effort in, because there are no free rides. You are starting a business by help others get there brand out to the public. There are business opening up every day that rely on this type of business. Once the business takes off be prepared to move onto the next company.

This business model plays on the urgency of not being left behind when it comes to making large amounts of money and it is there to be made. They have the support you need to succeed.

You’re looking helping them but all so helping yourself by getting what you need to achieve your business goals. A win, win is what you hear as you rise up the latter to success.

The thing is that most people fall prey to believing that they can do it. These people help build up these companies but never make the money they thought they would make. Most of the time it is because they don’t have the mind set you need to make money and move on.

You see they join thinking this is their ticket to working with people they like and selling a product and company with will be loyal to them for years to come. There is only 20 percent of the people recruited will become that marketing professional that lives a six figure life.

Love What You Do

I am doing what I love, I get to make people happy and I make a good living. I am in control of my business on the creative level and how it is marketed.

There are so many things you can do as an artist. The fields are endless. The consensus is artist starve. I think if you believe that, you haven’t talk to a lot artist. Most of the ones I know are quite comfortable.

Facts are there are more and more and more opportunities for artist than there was 30 years ago. Graphic artist can take art to higher levels thanks to technology. There are jobs at every level in the entertainment field as well. Fine artist like myself have the means to get our work out to so many people now.

Getting to share my work and knowledge is a gift. I will not overlook the importance of what I do. I love to draw and paint. I love to learn and this computer is a great tool for me to get my work seen. Learning how to post my work so you can see it is my main focus. I do however want control over my website.

If you’re working towards a career in art the choice is yours. What type of art do you want to do? Once you figure that out the next step is to master skills that will support your decision. Just remember how far you take your art is up to you.

There are things you must identify in yourself before you make your decision. Can you work independently? Do you practice a disciplined life style? Is the field you want to get into going to support you and the life style you want to live? Finally what are you willing to do to make this happen?

One percent of artist start out with a natural gift, they already have the ability to observer and record what they see on paper. Ninety percent of creative minds have to teach their brain to look past the obvious so we can record what is important.

So you have decided to become an artist. From this point on you must learn everything you can about the direction you want to take this. Learning the basics and move up from there. Everything is relevant to achieving your place in the world of art.  They say if you do what you love you never feel like you’re working. This is so true, I do what I love and I am learning something new every day to support my choice to live as a fine artist.

Here are some careers that support artist:

  • Graphic designer
  •  TV Graphics
  • Fashion designer
  • Photographer
  • Special effects artist
  • Animator
  • Web designer
  • Font designer
  • Sculptor
  • Textile artist
  • Painter /Artist
  • Ceramic artist
  • Printmaker
  • Furniture designer
  • Landscape designer
  • Architect
  • Interior designer
  • Fashion designer
  • Art critic Film critic
  • Art historian
  • Book illustrator
  • Comic book artist
  • Medical illustrator
  • News photographer
  • Arts editor
  • Cartoonist
  • Greeting card designer
  • Advertising designer
  • Baker/culinary artist
  • Tattoo artist
  • Sign maker
  • Jeweler
  • T-shirt designer
  • Stained-glass artist
  • Mosaic artist
  • Police sketch artist

As you can see there are so many ways you can express yourself as an artist and make a great living at it. I chose to stay at home and work as a fine artist. So marketing my work is a part of my business. This is my career and showing my art work on the internet is taking my art business to a whole new level.

 

Marketing a Bold Move

Marketing is an easy way to spend a lot of your money quick and easy. Partnering with companies to advertise their product is a great way to make money. Why not use your experience and knowledge to market yourself.

Face it if you don’t want to work hard, starting a business may not be your best bet. I don’t consider any money I spent as a loss. I learned so much from everyone I worked with. As a marketer you are constantly learning. I think my thirst for the knowledge on how marketing on the net works was more important than the money I spend.

I have been running more than one business of my own since the nineties. I have been marketing myself for as long as I can remember. I am an artist. I am interested on selling my work or product to people via the internet. I tried on line galleries and decided that I wanted to have a site that would feature my work 100% of the time.

Do to some unfortunate events I found myself getting away from what I loved to do. Art is what I love spending my time on. I thought I could do more and found out that there were too many things to juggle. I spent less time on what I wanted to do. My intent was to gain knowledge to promote myself on line as an artist.

I found so many different great experts that it was hard for me to keep up. So when I found a good fit I stuck with it. I soaked up as much information as I could for as long as I could. I know that the value was in the actions not only the details. So many companies have great products too and I still use many of them today.

A life threatening event changed everything for me. I now concentrating on my art and my family more than anything I want to share my work with you. Spending more time with the ones I love is the best part of my life. The marketing is the easy part. Now making a move to concentrate on this business is a bold move I won’t have to travel unless I want to and I will be taking my family and friends with me when I go.

I am filled with gratitude to Mike, Jonathan, Jimmy and Brian just to name a few of my mentors for teaching me sometimes it takes a bold move to find your real path.

Photography And Advertising

The best thing about photography is to share what you have with others. Digital photography changed the way we capture a time. With the editing tools on our computers we can change our photos into works of art or advertising.

Photography is a great way to get your message out to the world. Companies use photography for marketing, product photos are just is to show-off the unique quality the company has to offer. Just by adding a few words you are creating a call to action.

I explore the way our senses influence our emotions. Advertisers use photography to sell anything they can. The right advertising can put your company on top in the niche it wants. Companies do research to find out what works the best for them. They are trying to get a message to you. They want your business and are will to do what it takes.

Our sense is the focus of advertising that companies strive to touch. Things that get our attention is as simple as what we smell, a noise we hear, a touch or seeing things that brings pleasure or pain. Our nose can’t always smell a photo, but a picture of someone smelling something will peak our interest. Our minds will remind us what is good or bad.

We can’t always experience things when we want, but our memories have thousands of things we like or dislike. So when we can’t smell it ourselves we may have that smell locked in our memory ready when needed. That is a powerful tool when you want to sell people on how great something smells. The photos take your mind to what the product may smells like.

People love photos because the visual aids awake our thoughts. Our brains are always searching for stimulation. Photos get the message across and when you add a great copy writer, you have a formula for a successful campaign.

When creating an ad, the composition is very important. It is the image and copy that will get your message out. Your ad is commanding a response subconsciously using a desired emotional response.

Pleasure and pain are the two emotions used most in advertising. You are either searching for pleasure or trying to get away from pain. Ads designed to get a message out to as many people as they can. We use photos as a part of the composition because it is tool that works fast to get our attention.

The next time you’re out and about notice the ads that attract your attention. Are they using photography? Study the ad to see what it does for you. Be aware of the typed message and where it is placed in the ads.

Photography and fonts create a feast for your eyes, so you will want to have the materials in front of you. Technology fills the need. We can have every tool we need at our finger tips. Today it is easier than ever to merge your photos in to advertising.

Some pictures are so powerful that they need no words to move you in a direction. For example if I take a photo of an image that is also the logo. You can manipulate the background to create an emotional response with just a quick glance is you build a reputation for quality and safety.

One word is powerful when it represents the product. This word is the brand so the font is very important. The brand is what your mind identifies with, one powerful word is Nike. This company uses the products and makes it possible to show both emotions based on the font and word alone. The word added to this advertising composition part of the ad and the message.

Advertisers make a choice to use one word as their logo building a photo campaign of photographs that show people using their product, by making sure the logo is in a place in the composition that draws your eye.

Companies sell the idea that using these products will change your life. Photography is a powerful tool and advertising would not be the same without it. You have something to say or just want to advertise your product think about how you can use a photo in your ads.

Think about how photography is a silent, odorless nudge to get you to take some type of action. The action is simple you may want what I have and if you like it, pass it on.

Here is a photo used to get a message.

 

Motivational Seminars And You

Seminars are life changing event for the people who go with no expectations. Keeping an open mind is the key to unlocking the mysteries that keep you from moving forward. They help you unravel the patterns and break down walls you have put in place to avoid dealing with change.

These seminars designed to motivate you to think differently. They help you pin point how you fit in to your life story and show you that you have accountability for the choice and actions you take. Looking in from the outside they see that your circumstance. They show you that it is your perception of the role you play. They show you how to see things differently. What if the way you think has to do with the way you seen your situation and just by changing your thoughts you can see a different outcome? We carry baggage that we would like to forget and we tell ourselves that we have moved on but have we? They give you the tools to change your thinking, give up the baggage and rewrite the future.

If you talk to people who have been to these seminars that will tell you that it was great, life changing and they wish they would have gone sooner. They say the speaker seemed to talk directly to them, that’s because we are the same deep down. We have the same insecurities and we all have felt like a victim at one time in our lives. We walk around with defensive attitude to cover our vulnerability.

They help us to free ourselves from the pressure we put on ourselves by showing us who we really.They do this by bring out how truly capable we are and give us the confidence to make choices without fear or regret.They take the focus off how we feel and what we have to do to change it.

Why these seminars are not part of our childhood education is beyond me. If great motivators like Tony Robbins or Brain Tracy were to bring their talents to the class room we might see grow ups needing less therapy. There are seminars near you they may not have Tony Robbins or Brain Tracy, but they are helpful and designed with the same concepts and teachings that the masters use.

As you think about whether a motivational seminar is right for you, ask yourself this: Am I stuck in a rut unable to see the way out? Do I get tired of hearing my story played over and over in my head like a bad movie? Are my friends tired of hearing my whining? If you answered yes to any of these questions you may consider going to one of these seminars. It may just change who you think you are and open options that you did not know were possible.Think about how your business will benefit after you look and think with accountability in your role as a business owner.

Leadership Starts With You

Leaderships start with knowing wanting something is not the same as needing it as. Needs are food water and shelter. Wanting is an emotional reaction to pleasure. So what does this have to do with our identity?

Every person has needs and wants. Parents step into the roll of leadership they give their children what they need and what they want to support them. We are exposed early to outside influences that affect the way we think. It is the media and judgment from our peers that cause us pain or pleasure. This may trigger confusion on the difference between what our needs and wants really are.

Seeing, hearing, smelling and touching are the tool we inherited to survive. Listening with your senses started at birth, how we react to what we need as babies is natural. As we grow and understand how to get what we want, our parents place boundaries on us and introduced us to discipline. A child learns early that they are at the mercy of their family and will learn how to respond to get what they need. If you’re told repeatedly that you need and deserve something even when you don’t, you won’t understand the difference between a need and a want. Disciplined is setting the boundaries.

Discipline is training a state of improved behavior, improvement of physical power and self-control. Our brain is the key to getting what we need and want. If you are a victim to your emotions then you need to discipline your brain to act instead of reacting to the emotional triggers around you. You have to practice everything so that your brain knows what it has to do on its own. Just knowing you have to do something, is not enough.

Example: I am over weight because I have bad eating habits, there for I have to practice good eating habits to change the bad habits. I have a bad temper. No you have a bad habit triggered from an emotional behavior. You will only have self-control when you practice it. He is the best player on the team because he practiced until he could act with complete control over the game he plays.

Your brain will tell your body what to do when you practice it. If you don’t replace bad habits with good habits they will control your life. A computer is like a brain, unfortunately our brain doesn’t have the software to improve its performance. You are not what anyone tells you, you are what you tell yourself. All you have to do is listen to what you are telling your brain to do. If you tell yourself you don’t know how to something, you won’t. Your brain will not know what to do until you educate it to do so. Discipline yourself by practicing what you have to do and then act on your training.

Just because you put the uniform on doesn’t mean that your brain will tell your body how to play the game. You have to do your home work! You have to practice, know the game inside and out, then and only then you are ready to play in the game.

People fall victim to the world around them. You want to stand out in the crowd you have to practice discipline. In order to practice you need to find the training. You are not a player until you get in the game.

It is your life and your choices that define who you are, be accountable to yourself. Practice it, so you can stand out as a person of excellence. If you want what I have and are not willing to work for it, you can’t have it. Don’t throw a fit to get where you want to be. I had to change the way what I was doing to get what I need to live the way I want. I study it and practice it until I gained the skills to act without emotion when making decisions. , standout and be the example. People will follow your lead.

Training Is Self Discipline

Sometimes I think people buy training material and set it on the shelf and hope it will jump into their brain. Well good luck with that. Give yourself permission to do what you have to. No one can change your situation, but you.

The person that is actively seeking to improve their life will do what needs done. Make up your mind to travel a path of self-control. Start today by picking a challenge. See what needs done, do it and stay consistent. By not dwelling on your problems your train your mind up to change yourself and the problems will take care of themselves.

I want you to feel good about yourself. So every day when you open your eyes, stretch, take in a deep breath and say to yourself. Good morning! I am grateful for everything in my life. As an adult, I have the choice to do what’s right.

You will start to see small changes in your life. Work on self-discipline by practice decision-making, no matter how small think before you act. One part of discipline is to developing a good habit in place of a bad habit with your focus on the good habit. I can say I will do something, but when I don’t I lose my credible to myself. I can buy it and put it on a shelf, but that is not going to make me accountable for the choice I made when I bought it. You are not going to get there without doing your home work.

After a while it will become part of your character. So here is a challenge find something that you want and get it. The only thing is before you get it you have to go through the hoops to get it. Every day you will have to do the same thing you did the day before to get it. You have choices not obstacles. Every time we use your gift to make a choice we are saying that we are important and a free thinking adult.

If there is some training you have put off, do it. That’s easier said than done, right. What you don’t understand is it is just that easy. It starts with you making a choice. You may think that you are a positive person, I did. Then when I started to work on my mind-set I found that I wasn’t as positive as I thought. Turns out now that I look back I am more of an optimist. I knew everything would work out if I just could get…. My reality is I have everything I need. I have to make the choice to do it. Buying more training is not going to get business or my weight under control if I don’t do anything about it.

It’s hard to think about doing twenty articles in twenty days if you dwell on it. Plan on working every day until you have the changes in your life. Make a choice to keeping focus on today and write something positive, that will help someone. Adding a creative outlet is something I strongly recommend. I listen to the training and share what I get out of it. Because, if I need it than someone else might need it too. Pass it on, just be yourself.

As you work on your creativity, you are all so working in a positive mind-set. You are making choices that will feed your soul and change your thinking. You are actively doing what you need and not what others tell you that you need. Your mind-set will only change if you put in the time. The key is you and if you hold yourself accountable for our choices. You are on a path to change yourself. No one is going to give you a sticker for buying it and putting it on the shelf. You will change if you do what you have to. Everything worth getting takes work. That is why you see the people you admire because they did the work to get there. Changing yourself begins as you see every small decision as a victory to yourself.

What Does Attraction Have to Do With It?

Entrepreneurs are open to and have an attraction to opportunities. They build businesses, relationships and teach others to do the same. Opening the door for others to do the same.

Most entrepreneurs are willing to take you under their wing and show you how they got where they are in their business. Self-confidence is earned by every entrepreneur and they wear it as a badge. Confidence is intoxicating to everyone around you and the attraction is undeniable. You are the authority on your business and what it took you to get there.

Self- confidence is a gift that you earn by small accomplishments that build ability. Responsibility is to take care of the opportunity that is in front of you. You are developing the mind-set of a confident person and you don’t have time for lazy behavior in your life. You have to have done the work, if you don’t do what you have to get done on your list, it becomes a blow to your self-esteem and your business.

Start your day with an affirmation, prayer or conversation with yourself. Get ready to carry out your list. As you go through the day, cross off each task as you do this your self-confidence has a small victory dance. At the end of each day you make a new list. There is power in writing it down, reading before you go to bed and crossing off each thing on your list as you finish it the next day. When you surrender to the process you will find it is not as hard as you think. I say surrender, because some people will fight with the Idea that this will work at all, no change comes over night. This is a journey.

Entrepreneurs do what it takes even when they may feel uncomfortable at first because they know that you can say that it works, but try it out for themselves, they are confident in the process. They to are on a path to improve their lives. They are not judgmental. Every positive action they take to develop as a person is putting a new tool in the tool box to success.

Every task you carry out will make the next one easier. The attraction for more skills is building because the skills are building the knowledge that you need as a business owner. With your self-confidence growing and your esteem level rising you will find that other do take notice around you. Small changes will all so bring changes in the way you inter-act with others.

Attraction is built on respect, without respect you will not have self-esteem and without self-esteem you are not attractive to yourself. You have to feel a sense of accomplishment to gain self-esteem. Attracting people to you because you go after what you want and are willing to put the work in that it takes to succeed at your business.

Confidence is the reward. Please do not mistake confidence with arrogance. Arrogance is not attractive even though it is very powerful. An arrogant person is attractive to more arrogant people. They have little time for anyone but themselves. Conceited people keep the focus on themselves leaving very little room for anyone else. What does attraction has to do with it? Everything, as an entrepreneur you will attract the people who are looking for the way to build their business. They find value in you as a person because you are doing what you say you are going to do.Now is the time to step in to the role as the teacher, not the student. Sharing our knowledge is natural when you have done your homework and are a living example for them to follow.

Now, arm yourself with the tools to mold yourself into the person that you admire. Walk the path celebrating the small victories and get ready for the great celebration at the end. We don’t sell ourselves short. We are entrepreneurs ready for the next step because we have confidence that we can and it shows is every part of our lives.

What Affect Do Your Words Have On Your Mind Set?

I started this day with a teaching on self-control, practicing disciple in your thoughts and words. I know how powerful words are especially in any relationship. As a business owner you may need this teaching as much as I did. As my business grows so does my accountability that’s because we are all teachers by example. My true self is my thoughts and my words. When a person tells them self that their thoughts and words are not important, they are telling their self that they are not important.

As children we knew only the world around our parent. Emotional we need acceptance by the people we know, depend on and respect. We think the way our parents think, it is what we know until we meet other people outside our family unit. They tell us day in and day out how to think. They transfer their thoughts on to us with their words. When you speak or are spoken to in a negative way you will continue to think that way. You are the only one that can change your mind. That will happen as you take control of our thoughts.

If you don’t think you have negative thoughts then don’t waste your time reading this article. You can talk until your blue in the face, but until you listen to yourself you will not hold yourself accountable for your words. Talking out loud to yourself is one of the most powerful things you can do. You may find that you are not listening to the words that come out of your mouth. How many times a day do you hear yourself saying something negative? Are the words coming from your thought or someone else’s? You are on a path that exercises self-control, so fill your words with positive messages and repeat them every day. Your mind will start to change as it absorbs these positive messages.

Now what does that have to do with business you may ask? Well when we think about the words we speak and the words that are spoken to us and around us we can see their power. Negative words and thoughts affect how we see ourselves and others. Part of having a positive character is self-respect and disciple. You will not change your life or your business if you listen to others spew negative words and thoughts day in and day out. Be the positive voice in your head.

Growing as person is a journey. Changes will take place as you practice self-control. It is life changing when you look back and see how words affect how you think. Positive thoughts replace negative ones. We don’t listen to others when they are gossiping or speaking negative word because we are busy working on not being like that person. We drop our attitude so that our minds can think freely about forming an opinion based on facts. As you become less absorbs in how things affect you, focus on your thoughts, how will my words affect people when they are around me. Warning! When you have freedom of thought you may start repelling negative people, because you will not feed in to their mind-set.

No one I do business with wants to be around a complaining business person. They don’t have time for your lack of respect for them or yourself. They want to hear what you are going to bring to the table as your relationship grows. A positive person will look for solutions and collaboration. A disciple person thinks before they speak knowing that their words have power.

The things you say to yourself, you will live. Are you a wonderful person with some bad habits? We all need to listen to the words that come out of our mouth.

  • Be too busy working on yourself to care about what others say.
  • I don’t care who is do what with whom, because I don’t have time for gossip.
  • I holding myself accountable for my thought.
  • I have enough to work on in my life. I am a work in progress.
  • I will not point my finger at someone and speak negative words.
  • I am too busy walking in my shoes to care who is walking in someone else’s shoes?
  • I refuse to deceive myself by thinking that I can pass on this teaching without working on it myself.
  • I can see my true self by listen to the words I speak.
  • I teach by living as an example that others.

I will tell myself everyday that I am free and able to listen to the words that come out of my mouth. Replacing bad habits for good ones is just another way that we prepare our self to step in to our role as a creditable person. People who are in business are there because they are different and they embrace it. They enjoy thinking outside of the box and like to give back. They enjoy problem solving and are constantly improving on themselves, only looking back to see how far they have come. A person is only truly free if he uses his mind and doesn’t let emotion control of the words that come out of his mouth. The things you tell yourself is what you live.

Taking Accountability Builds Self-Respect

The most important thing we can do is take accountability of what we do. At the end of the day is our character. When you practice self-respect and discipline it shows in everything you do. Do you know how to earn respect from others? Try confronting yourself honestly before you go any further.

How do you live your life? Can you look at what you do, when you do it and how you do it with pride? Is it all about you? Hopefully this article will help you think about what you do and how you do it. Do you get a positive outcome from others by the decisions that you make?

Taking accountable for your decisions keeps you on top of your life. You cannot live a life full of chaos, only doing the right thing every once and awhile. If you do don’t expecting to live a wonderful life. Everything that is good requires discipline and self-control. Doing the right thing is contagious and people will follow you when you have a positive and caring outlook on life. You do what you say that you are going to do, when you say you’re going to do it. It will be a part of who you are and others will notice.

Remember discipline is making some things subject to other things. Ask yourself this. If I do this is there a positive outcome for all? Don’t live your life waiting for someone else to hold you accountable. If you are not disciplined you will act first and think about it afterwards.

Everyday discipline affects your live in one way or another. Love yourself enough to take the higher road when it comes to making moral decisions. Remember we do what we do because it brings us joy while we are doing it. A person that practices the moral high ground will take responsibility for their actions and the words that come out of their mouth.

Are you a person that wants what others have, without doing the work? How do you think they got to where they are? Nothing is free everything has a cost. I don’t know anyone that has not paid with time and money to get where they are today. If you walk through your day jealous, if you complain about others and spread gossip around then you have no self-respect.

You will find out so much about yourself if you listen to the words that come out of your mouth. A person that takes the high road has a plan to deal with situations that come up. Deal with each decision by realizing the difference between a destructive out come and a positive outcome. They practice discipline by thinking about the decisions before they act. Taking the emotion out of your decision and going forward with confidence is hard work. It is even harder when you realize that it is not about you. It is about doing the right thing.

Admitting when you are wrong and accept the consequences for your decisions good or bad is part of a good character. A disciplined person goes through life knowing that if you want something you have to work for it. If you think hanging around with someone will get you want, you are wrong it doesn’t rub off on to you. Any success you have will not last and the only way to get what you want is to do the work. Take classes to develop skill you can use to work on your character and celebrate the steps along the way.

Treat people how you want them to treat you. Be mindful of everything you do. Helping others when it is right to do so.That doesn’t mean you do it for them. Making mistakes is humbling and serves a purpose in building character. We all stumble before we walk. Our past is not who we are at this time. When we strive to do better it shows in every part of our life and it is important for the relationships we have to grow. You want people to remember you for the good you do on purpose. Take the high road even though it may not have as many people on it as the low road it is more rewarding. The journey is not easy and there are bumps along the way. Anything worth getting is not easy or everyone would do it.

Do you go to sleep at night happy about the person you are? Do you feel that every decision you make today is getting you to the success you want? Are you honest with yourself or hiding behind a fear to act in good character. You don’t have to care what others think, because you live your life on the high road. The people there know you and have the same life style. As you carry out the skill it takes to live a disciplined life, you will earn respect from the person that matters the most, you. Others will see the respect you have for yourself, your life and your business and as you grow so will the respect you earn from others.