Tag Archives: business

Conversation Adds Opportunity

Conversation is an opportunity for recruiting people and is just another step in the marketing process. Every time you talk about your products or your business there will be people listening to your conversation.

Everyone within your 5 foot circle can hear everything you say so make sure you speak clearly and show some excitement about what your doing. Your conversation will attract people so be ready. When questions come up and they will it is essential to listen to people your in a conversation with. Only respond if you can do it with confidence. You are targeting an audience with everyone in that 5 foot circle of your voice.

You’re at a party listen to the people around you, there is always someone talking about work so go start a conversation with them. Waiting for them to bring up what you do. because it is your invitation to sell yourself, your product or opportunity.

The conversation may go something like this…

Me – So glad I don’t have to get up early tomorrow, I can stay up and have a great time.

Mary – I don’t either, I’m not working right know. I was in real-estate and worked as an office assistant.

Me – I’m sorry is there anything I can do?

Mary – Not unless you have a job in your pocket. I’ve been looking for work and have yet to find a job or one that I feel is worth my time. I am good at what I do and I have years of experience.

Me – I’m sorry Mary, you’re out of work I it’s tough out there I’m sure things will turn around for you soon. I don’t worry about where I’m going to work any more, I’m happy about my future.

Mary – What do you do?

Me – I market on the inter-net and it’s great! I choose my own hours and everyday I learn something that I can use to improve my business. I love it!

Mary – Sounds too easy, what’s the catch?

Me – No catch, I just decide that I would rather work for myself and found away to do it. It really didn’t cost me that much to get started.

Mary – I heard that companies on the inter-net are there only to get your money. Money I don’t have, I think it’s a scam.

Me – Not everyone is trying to get your money, but it does cost money to run a business and my cost is low. Mary with your abilities you will fly through the training and would start making money right away.

Mary – What does it cost? Do I have to put up thousands? I just don’t think doing that is for me.

Me – That depends on how you approach it. Are you looking for a job or a business? This is a business opportunity.

Mary – That depends on how much it cost.

Me – You can start-up with a company like ( your company name) which is less than $500 and they supply you with a web site, training and all the tools you will need to succeed. I handle only the products that I use myself and the on line company I’m with.

Mary – I don’t have an extra $50 dollars lying around let alone $500.

Me – I know that you work hard for your money and so do I. An inter-net business is the way I make my money. I can assure you that you will get out of it what you put into it. There is training with every job the difference I am doing this for me and my business.

Mary – I don’t know if it for me?

Me – Mary, I don’t want you to do anything that you’re not comfortable with. Let me give you my card and you can check things out for yourself. The web site with information on it can help you make up your mind is on the card.

Mary – Okay I will check it out.

Me – Mary I know how hard things can be. How about if I give you a call in a few days to see how you’re doing?

Mary – Okay I’d like that, call in the afternoon I will be job hunting during the day, here is my number.

Me – So how about this party is it off the hook or what?

Mary – Let’s party.

You will be over heard by other people at the party and they will want your business card, so bring plenty. Make sure you get there information, because a few days later. You are just simply call them to see how they are doing, if they checked out the opportunity and if you can answer any question.

Not every conversation will lead to a person being interested but when the do you’ll be ready to help them sign up. I stay in touch with them, because a call once in a while does wonders and you are letting them know that they are important.

You are a messenger of opportunity and one that you believe in. Opportunity is only a benefit if you hear about it. So start a conversation where ever you go and get the message out there.

Mary is approachable because she is an example of what we all go through at some time in our lives. We are never in control if we depend on someone else to give us an income. By taking control of your financially income you take control of your life. In fact you are offering someone the same opportunity that was offered to you. That is the reason you are here. Focus on the opportunity in your conversation so you can help them be successful.

They may decide it is not for them and that’s okay. There are thousands of people who are just waiting to hear about this opportunity. Part of a great conversation is being able to listen and respond knowledgeable so the other side of the conversation know what your talking about. Listen to them when they say they are not interested and more on.

Conversation a two way street.

Conversation and intention.

Making Your Business Relevant

Social Media will make your business relevant when you use it to leverage what you already know. Putting yourself out there is the essential  to becoming a person that people want to follow. The opportunity to reach thousands of people is just the beginning.

The key here is that social media is great to get your product in front of many people at the same time. You can link social media to your website. Your website is where you can shine. The best part is that once you have them linked to your site your ranking on google will become more relevant as your friends follow you back to your website.

The more relevant people find you the more they share you and your website with their friends and so on. It is the leverage we us to show off new articles like this one and can launch a new product to success. The key is to know how much to share and when to share it.

I am sure if you are on any social media you already know the power it has. If you can see the power that TV has had over the last 70 years you can only imagine how far we can go with computers, phones. and tablets.

People crave the news, the most relevant products and information. When they show a great interest in you and your website they will book mark it and keep track of  everything you share.

Most of us do not like being bombarded with sales and offers. We want to think that we are in control of what we want to see and hear. Adding small snippets of information about what your doing and your products is just enough to get people to your website. They have the choice to follow the links back to our website.

Your website is going to show off your products and that is where you want them. the more people that come to your website the more relevant your are to the search engines. The leverage these social media site have given a small business owner is priceless.

 

The Focus Of Your Business

A list of priorities that focus on building and maintaining our businesses is key. The list contains ways we build our brand and customers. We want a few things in place so people are happy and comfortable with us and our business.

You are your brand if your business focus is on you. How you handle yourself with social media and when your out in public is key to your success. Be an open book, focus your energy on getting to know people and let the, know that you know your business inside and out.

When you are the expert it reflects on your confidence. As the owner of a business every decision made is a reflection of your business. Be as transparent as you can be, most people will focus on what type of person you are by how you handle yourself.

Taylor your skills on social media so that you can reach out and attract people. The rule of business is easy get you product in front of people. Supply a service or product they need. I find that getting to know people is easy if you are listening to them. I mean really focus on what they are telling you.

You can tell in just a few conversations if this is someone who is going to help your business. The focus is not on you, it is on your customer. Don’t think for one moment that just because they aren’t buy your product they can’t help you in some other way.

Each person you meet can lead you to someone that can help you in one way or another. Be honest and treat them with respect is always a good idea. People will know if you are genuine or not. Keep your focus on your part the rest will fall into place.

Focus

Artist, Visionary, Business Owner

Marketing to Emotions

The greatest ads in the world are based on emotions. Fear, love and everything in between, from cards to beer. The advertising business is all about tapping into your emotional memory.

These ads enter your world without you realize it. They tap the feelings that you may or may not know. There are subtle ads that are worn on labels, such as clothing, shoes, handbags and food. These might be the smartest of all because they make you feel as if you’re a part of the popular crowd.

We know that we want the best that life has offers to offer. Those that can afford the best enjoy showing off. There is nothing wrong with that. Just as there is nothing wrong with not caring about anything except the fit.

I personally don’t care to pay someone to wear their name. I am more about the fit. Although as a marketer I do have to a line my thinking to reflect the brand I am marketing.

What that means is I am going to hit you with whatever it takes to get you to buy into the product at hand. It may be to helping a company get its brand started. I am going to recruit you buy the promise of being part of a special group of people who what you to succeed because we can all make this company together. Growing up from the ground floor means being on the top of the earning machine.

To get in make as much as you can fast, I can promise you a chance to win a new car or a trip to the Caribbean as an incentive to recruit other to share this business model. Great pay just for sharing and showing others how to do the same.

Sounds like the greatest opportunity, you buy a certain amount of the product to share and the company gives you a web site, access marketing training and the advertising material. With a meeting once a month and all you have to do is share.

This is a great business model. It does work if you are prepared to put your time and effort in, because there are no free rides. You are starting a business by help others get there brand out to the public. There are business opening up every day that rely on this type of business. Once the business takes off be prepared to move onto the next company.

This business model plays on the urgency of not being left behind when it comes to making large amounts of money and it is there to be made. They have the support you need to succeed.

You’re looking helping them but all so helping yourself by getting what you need to achieve your business goals. A win, win is what you hear as you rise up the latter to success.

The thing is that most people fall prey to believing that they can do it. These people help build up these companies but never make the money they thought they would make. Most of the time it is because they don’t have the mind set you need to make money and move on.

You see they join thinking this is their ticket to working with people they like and selling a product and company with will be loyal to them for years to come. There is only 20 percent of the people recruited will become that marketing professional that lives a six figure life.

Get Out There With Your Product

I would love for you to be a success in your marketing your product. It is easy once you get yourself motivated to look at all sides of your business and decide what your goals are. Today there is more people fighting to sell their products on the inter-net.

When you figure out your goals moving forward is just that. Taking action is doing the same thing day in and day out. That’s why it is important that you like what you do.

I really love drawing and painting. I want to share what I do. Does anyone need what I produce? I doubt it. Does it fill a need? Yes it does, for years people have been drawn to art because they want to capture the beauty around us. They like to surround themselves with pictures of the animals, people, place and things the love, because it brings them joy.

So I guess I do have a marketable product and skill. The best way I can market it is to let people see past the pictures and get to know me. I am the story behind the pictures.

When you open yourself up to the public it is scary at first. Everyone I know is hesitant at first. Most of us like our privacy and that’s okay.

You are the one who share what you want with the public. Most of us don’t have anything to worry about were not running for office.

Networking is just getting to know the people who may or may not want what your product. If they don’t they may know someone who might. That is why it is so important for us to learn the skills we need to get out there.

If you want control over the marketing of your product on the inter-net you need to know how the marketing works. Than you have to be willing to invest time and if you’re willing to invest time doing the same thing over and over you will succeed.

Learn about SEO, auto-responders even if you’re not doing them yourself. See how social-media works and pick the one that works best for you. It is a process and it takes time to learn.

Get yourself known on the inter-net in the circles that will support you and guide you. Share the mile stone in your business with the public. Your hobbies and interests do matter to the people who turn on the computer. We all want to be accepted and recognized for who we are and what we represent.

Love What You Do

I am doing what I love, I get to make people happy and I make a good living. I am in control of my business on the creative level and how it is marketed.

There are so many things you can do as an artist. The fields are endless. The consensus is artist starve. I think if you believe that, you haven’t talk to a lot artist. Most of the ones I know are quite comfortable.

Facts are there are more and more and more opportunities for artist than there was 30 years ago. Graphic artist can take art to higher levels thanks to technology. There are jobs at every level in the entertainment field as well. Fine artist like myself have the means to get our work out to so many people now.

Getting to share my work and knowledge is a gift. I will not overlook the importance of what I do. I love to draw and paint. I love to learn and this computer is a great tool for me to get my work seen. Learning how to post my work so you can see it is my main focus. I do however want control over my website.

If you’re working towards a career in art the choice is yours. What type of art do you want to do? Once you figure that out the next step is to master skills that will support your decision. Just remember how far you take your art is up to you.

There are things you must identify in yourself before you make your decision. Can you work independently? Do you practice a disciplined life style? Is the field you want to get into going to support you and the life style you want to live? Finally what are you willing to do to make this happen?

One percent of artist start out with a natural gift, they already have the ability to observer and record what they see on paper. Ninety percent of creative minds have to teach their brain to look past the obvious so we can record what is important.

So you have decided to become an artist. From this point on you must learn everything you can about the direction you want to take this. Learning the basics and move up from there. Everything is relevant to achieving your place in the world of art.  They say if you do what you love you never feel like you’re working. This is so true, I do what I love and I am learning something new every day to support my choice to live as a fine artist.

Here are some careers that support artist:

  • Graphic designer
  •  TV Graphics
  • Fashion designer
  • Photographer
  • Special effects artist
  • Animator
  • Web designer
  • Font designer
  • Sculptor
  • Textile artist
  • Painter /Artist
  • Ceramic artist
  • Printmaker
  • Furniture designer
  • Landscape designer
  • Architect
  • Interior designer
  • Fashion designer
  • Art critic Film critic
  • Art historian
  • Book illustrator
  • Comic book artist
  • Medical illustrator
  • News photographer
  • Arts editor
  • Cartoonist
  • Greeting card designer
  • Advertising designer
  • Baker/culinary artist
  • Tattoo artist
  • Sign maker
  • Jeweler
  • T-shirt designer
  • Stained-glass artist
  • Mosaic artist
  • Police sketch artist

As you can see there are so many ways you can express yourself as an artist and make a great living at it. I chose to stay at home and work as a fine artist. So marketing my work is a part of my business. This is my career and showing my art work on the internet is taking my art business to a whole new level.

 

Market Your Art Work

So, I started this website to sell my art work and found that just because you build it…doesn’t mean they will come. Well, that’s only in the movies.

There are only a few things left to do. One of them is to build both sides simultaneously. The other thing is to work on one site at a time. Okay, so I decided that it’s time to overhaul the marketing side by hearing it towards one specific thing and that is showing artists or anyone how to use marketing tools to promote their website.

The one thing that most of us want more than anything is to get our products out in front of people. One of the best tools has been social media. I’m not just talking about the social media on the computer. There is social life every time you leave your front door and you interact with the people around you.

I think it’s because we try so hard to make an impression so that people will remember us and share what we have with others. I am an artist and most artists that I know generally would rather be working in a studio. Not that we’re antisocial. It’s just our creative side is so strong and one we are in the flow It’s hard for us to do anything else.

One of the most important things an artist can do is learn how to market their product. We put our heart and soul into each piece of art work. We create and sharing it with the world is easier than ever. The world is an open marketplace with so many places where we can share our works of art.

We went to take our product and getting in front of as many people as we can. So naturally the computer is our friend. As we go through the steps of getting your work out there. Remember that each your work is your business. It’s what you make of it.

Start with the first step is start taking pictures of all your work. Every single piece of art work you have created take a picture of it. Take pictures of your art work as you doing it’s not as hard as you think everyone has a camera phone, and if they don’t take a picture with any camera you can find even if you have to use the one on your laptop.

The goal here is to show your art work or product to as many people as possible. Start by opening up accounts on any social media site that you find will honor you as a person and your work.

Start posting the pictures on the social sites that you have joined. With each picture you post make a comment of whatever is closest to your heart. You want people to know about your product, your art work. Now while you’re doing this it is to be distracted by the web. You’re going to have to look at this more as an opportunity and dedicate a specific amount of time to it.

There are so many ways that you can communicate and be creative on the Internet that is very important to remember why you’re here. The opportunity to express yourself as a person comes out in your artwork and as much time as you are willing to put in.

 Creating a place where people can see your work and buy your work can be done any where you want it to be.

Marketing a Bold Move

Marketing is an easy way to spend a lot of your money quick and easy. Partnering with companies to advertise their product is a great way to make money. Why not use your experience and knowledge to market yourself.

Face it if you don’t want to work hard, starting a business may not be your best bet. I don’t consider any money I spent as a loss. I learned so much from everyone I worked with. As a marketer you are constantly learning. I think my thirst for the knowledge on how marketing on the net works was more important than the money I spend.

I have been running more than one business of my own since the nineties. I have been marketing myself for as long as I can remember. I am an artist. I am interested on selling my work or product to people via the internet. I tried on line galleries and decided that I wanted to have a site that would feature my work 100% of the time.

Do to some unfortunate events I found myself getting away from what I loved to do. Art is what I love spending my time on. I thought I could do more and found out that there were too many things to juggle. I spent less time on what I wanted to do. My intent was to gain knowledge to promote myself on line as an artist.

I found so many different great experts that it was hard for me to keep up. So when I found a good fit I stuck with it. I soaked up as much information as I could for as long as I could. I know that the value was in the actions not only the details. So many companies have great products too and I still use many of them today.

A life threatening event changed everything for me. I now concentrating on my art and my family more than anything I want to share my work with you. Spending more time with the ones I love is the best part of my life. The marketing is the easy part. Now making a move to concentrate on this business is a bold move I won’t have to travel unless I want to and I will be taking my family and friends with me when I go.

I am filled with gratitude to Mike, Jonathan, Jimmy and Brian just to name a few of my mentors for teaching me sometimes it takes a bold move to find your real path.

Photography And Advertising

The best thing about photography is to share what you have with others. Digital photography changed the way we capture a time. With the editing tools on our computers we can change our photos into works of art or advertising.

Photography is a great way to get your message out to the world. Companies use photography for marketing, product photos are just is to show-off the unique quality the company has to offer. Just by adding a few words you are creating a call to action.

I explore the way our senses influence our emotions. Advertisers use photography to sell anything they can. The right advertising can put your company on top in the niche it wants. Companies do research to find out what works the best for them. They are trying to get a message to you. They want your business and are will to do what it takes.

Our sense is the focus of advertising that companies strive to touch. Things that get our attention is as simple as what we smell, a noise we hear, a touch or seeing things that brings pleasure or pain. Our nose can’t always smell a photo, but a picture of someone smelling something will peak our interest. Our minds will remind us what is good or bad.

We can’t always experience things when we want, but our memories have thousands of things we like or dislike. So when we can’t smell it ourselves we may have that smell locked in our memory ready when needed. That is a powerful tool when you want to sell people on how great something smells. The photos take your mind to what the product may smells like.

People love photos because the visual aids awake our thoughts. Our brains are always searching for stimulation. Photos get the message across and when you add a great copy writer, you have a formula for a successful campaign.

When creating an ad, the composition is very important. It is the image and copy that will get your message out. Your ad is commanding a response subconsciously using a desired emotional response.

Pleasure and pain are the two emotions used most in advertising. You are either searching for pleasure or trying to get away from pain. Ads designed to get a message out to as many people as they can. We use photos as a part of the composition because it is tool that works fast to get our attention.

The next time you’re out and about notice the ads that attract your attention. Are they using photography? Study the ad to see what it does for you. Be aware of the typed message and where it is placed in the ads.

Photography and fonts create a feast for your eyes, so you will want to have the materials in front of you. Technology fills the need. We can have every tool we need at our finger tips. Today it is easier than ever to merge your photos in to advertising.

Some pictures are so powerful that they need no words to move you in a direction. For example if I take a photo of an image that is also the logo. You can manipulate the background to create an emotional response with just a quick glance is you build a reputation for quality and safety.

One word is powerful when it represents the product. This word is the brand so the font is very important. The brand is what your mind identifies with, one powerful word is Nike. This company uses the products and makes it possible to show both emotions based on the font and word alone. The word added to this advertising composition part of the ad and the message.

Advertisers make a choice to use one word as their logo building a photo campaign of photographs that show people using their product, by making sure the logo is in a place in the composition that draws your eye.

Companies sell the idea that using these products will change your life. Photography is a powerful tool and advertising would not be the same without it. You have something to say or just want to advertise your product think about how you can use a photo in your ads.

Think about how photography is a silent, odorless nudge to get you to take some type of action. The action is simple you may want what I have and if you like it, pass it on.

Here is a photo used to get a message.

 

Artist and Marketing

Creativity and selling are just a part of life. You can’t have one without the other. Everything screams artistic in the world of marketing.

Commercial artists create the tools that put emotion and selling into the same category. They create the clip art, ads, fonts, and photography. Put together with the right copy writer the ad they create will produce an emotional response. It is this response that the seller is going to open your wallet.

Artists from all over the world use their minds to come up with something that will leave an impression. There are many creative ways artists play a part in the advertising business. Art is only worth something if it connects with you emotionally.

Advertising is everywhere from billboards to clothing. People become so emotional attached to designers that they are willing to wear their label. Fans love their sport teams they are willing to brand themselves with it. They say it in their loyalty to products created by that artist. If duplication is the highest form of flattery, musicians take a bow. We love a style, music or status so we want to adapt it for our own and by doing so we show our appreciation for the one who created it.

Advertising puts the product in front of you to trigger an emotional response from you. Love it or hate it, they are counting on you enough to help spread the word. They do this with by using your subconscious mind. The effects good or bad you will share it with someone, that’s our nature.

Artist and marketing are like peanut butter and jelly. Artists produce the work with images, music and words and spread it where we can see it. Television, inter-net, billboards, newspapers and magazines are some of the ways they get the word out.

How many of us can watch a greeting card commercial without it effecting us. The images, the music and the copy, the words are no mistake. Now you will remember the name or brand around this advertising. You may tell a friend or you see a poster with a photo taken from the commercial it brings back those emotion prompting you to buy a card. They leave these pictures inside of store fronts, in the bus we ride and the magazines we read. Every reminder is there to prompt you to buy a card.

The fine artist is looking for you to get that feeling when you view their latest creation. So as every artist will tell you the more work you get out there the better off you are. You need to advertise yourself as much as your work.

Networking is getting yourself in front of people who can and will help you get your work out. They do this by word of mouth and that is one of the best forms of advertising in the world. They become your testimonial on your character, communication skills and work.

Every artist needs to create a brand or a style that they are comfortable with. Getting known through your work is another thing that artists and marketing have in common. Great advertising is high in demand especially now that we do it in so many ways.

The computer has opened billions of store fronts for you to advertise in. Skills as an artist give you a new avenue to explore the creative juices follow when you see the possibilities. You can have your own web-site, use social media as a way to create events to show your work and to keep many people aware of what you are creating. Who knows you may want to explore creative software for your computer to create computer images and a fast growing art form.

The artist becomes part of the market when they use their skills to aid in the advertising of product whether it is theirs or someone else. Designing a website around your work can work as your personal gallery. People can find your website view your work, if you advertise. So you see that artists and marketing real do support each other and always will.