Tag Archives: branding

The Focus Of Your Business

A list of priorities that focus on building and maintaining our businesses is key. The list contains ways we build our brand and customers. We want a few things in place so people are happy and comfortable with us and our business.

You are your brand if your business focus is on you. How you handle yourself with social media and when your out in public is key to your success. Be an open book, focus your energy on getting to know people and let the, know that you know your business inside and out.

When you are the expert it reflects on your confidence. As the owner of a business every decision made is a reflection of your business. Be as transparent as you can be, most people will focus on what type of person you are by how you handle yourself.

Taylor your skills on social media so that you can reach out and attract people. The rule of business is easy get you product in front of people. Supply a service or product they need. I find that getting to know people is easy if you are listening to them. I mean really focus on what they are telling you.

You can tell in just a few conversations if this is someone who is going to help your business. The focus is not on you, it is on your customer. Don’t think for one moment that just because they aren’t buy your product they can’t help you in some other way.

Each person you meet can lead you to someone that can help you in one way or another. Be honest and treat them with respect is always a good idea. People will know if you are genuine or not. Keep your focus on your part the rest will fall into place.

Focus

Artist, Visionary, Business Owner

Marketing to Emotions

The greatest ads in the world are based on emotions. Fear, love and everything in between, from cards to beer. The advertising business is all about tapping into your emotional memory.

These ads enter your world without you realize it. They tap the feelings that you may or may not know. There are subtle ads that are worn on labels, such as clothing, shoes, handbags and food. These might be the smartest of all because they make you feel as if you’re a part of the popular crowd.

We know that we want the best that life has offers to offer. Those that can afford the best enjoy showing off. There is nothing wrong with that. Just as there is nothing wrong with not caring about anything except the fit.

I personally don’t care to pay someone to wear their name. I am more about the fit. Although as a marketer I do have to a line my thinking to reflect the brand I am marketing.

What that means is I am going to hit you with whatever it takes to get you to buy into the product at hand. It may be to helping a company get its brand started. I am going to recruit you buy the promise of being part of a special group of people who what you to succeed because we can all make this company together. Growing up from the ground floor means being on the top of the earning machine.

To get in make as much as you can fast, I can promise you a chance to win a new car or a trip to the Caribbean as an incentive to recruit other to share this business model. Great pay just for sharing and showing others how to do the same.

Sounds like the greatest opportunity, you buy a certain amount of the product to share and the company gives you a web site, access marketing training and the advertising material. With a meeting once a month and all you have to do is share.

This is a great business model. It does work if you are prepared to put your time and effort in, because there are no free rides. You are starting a business by help others get there brand out to the public. There are business opening up every day that rely on this type of business. Once the business takes off be prepared to move onto the next company.

This business model plays on the urgency of not being left behind when it comes to making large amounts of money and it is there to be made. They have the support you need to succeed.

You’re looking helping them but all so helping yourself by getting what you need to achieve your business goals. A win, win is what you hear as you rise up the latter to success.

The thing is that most people fall prey to believing that they can do it. These people help build up these companies but never make the money they thought they would make. Most of the time it is because they don’t have the mind set you need to make money and move on.

You see they join thinking this is their ticket to working with people they like and selling a product and company with will be loyal to them for years to come. There is only 20 percent of the people recruited will become that marketing professional that lives a six figure life.

Photography And Advertising

The best thing about photography is to share what you have with others. Digital photography changed the way we capture a time. With the editing tools on our computers we can change our photos into works of art or advertising.

Photography is a great way to get your message out to the world. Companies use photography for marketing, product photos are just is to show-off the unique quality the company has to offer. Just by adding a few words you are creating a call to action.

I explore the way our senses influence our emotions. Advertisers use photography to sell anything they can. The right advertising can put your company on top in the niche it wants. Companies do research to find out what works the best for them. They are trying to get a message to you. They want your business and are will to do what it takes.

Our sense is the focus of advertising that companies strive to touch. Things that get our attention is as simple as what we smell, a noise we hear, a touch or seeing things that brings pleasure or pain. Our nose can’t always smell a photo, but a picture of someone smelling something will peak our interest. Our minds will remind us what is good or bad.

We can’t always experience things when we want, but our memories have thousands of things we like or dislike. So when we can’t smell it ourselves we may have that smell locked in our memory ready when needed. That is a powerful tool when you want to sell people on how great something smells. The photos take your mind to what the product may smells like.

People love photos because the visual aids awake our thoughts. Our brains are always searching for stimulation. Photos get the message across and when you add a great copy writer, you have a formula for a successful campaign.

When creating an ad, the composition is very important. It is the image and copy that will get your message out. Your ad is commanding a response subconsciously using a desired emotional response.

Pleasure and pain are the two emotions used most in advertising. You are either searching for pleasure or trying to get away from pain. Ads designed to get a message out to as many people as they can. We use photos as a part of the composition because it is tool that works fast to get our attention.

The next time you’re out and about notice the ads that attract your attention. Are they using photography? Study the ad to see what it does for you. Be aware of the typed message and where it is placed in the ads.

Photography and fonts create a feast for your eyes, so you will want to have the materials in front of you. Technology fills the need. We can have every tool we need at our finger tips. Today it is easier than ever to merge your photos in to advertising.

Some pictures are so powerful that they need no words to move you in a direction. For example if I take a photo of an image that is also the logo. You can manipulate the background to create an emotional response with just a quick glance is you build a reputation for quality and safety.

One word is powerful when it represents the product. This word is the brand so the font is very important. The brand is what your mind identifies with, one powerful word is Nike. This company uses the products and makes it possible to show both emotions based on the font and word alone. The word added to this advertising composition part of the ad and the message.

Advertisers make a choice to use one word as their logo building a photo campaign of photographs that show people using their product, by making sure the logo is in a place in the composition that draws your eye.

Companies sell the idea that using these products will change your life. Photography is a powerful tool and advertising would not be the same without it. You have something to say or just want to advertise your product think about how you can use a photo in your ads.

Think about how photography is a silent, odorless nudge to get you to take some type of action. The action is simple you may want what I have and if you like it, pass it on.

Here is a photo used to get a message.

 

Artist and Marketing

Creativity and selling are just a part of life. You can’t have one without the other. Everything screams artistic in the world of marketing.

Commercial artists create the tools that put emotion and selling into the same category. They create the clip art, ads, fonts, and photography. Put together with the right copy writer the ad they create will produce an emotional response. It is this response that the seller is going to open your wallet.

Artists from all over the world use their minds to come up with something that will leave an impression. There are many creative ways artists play a part in the advertising business. Art is only worth something if it connects with you emotionally.

Advertising is everywhere from billboards to clothing. People become so emotional attached to designers that they are willing to wear their label. Fans love their sport teams they are willing to brand themselves with it. They say it in their loyalty to products created by that artist. If duplication is the highest form of flattery, musicians take a bow. We love a style, music or status so we want to adapt it for our own and by doing so we show our appreciation for the one who created it.

Advertising puts the product in front of you to trigger an emotional response from you. Love it or hate it, they are counting on you enough to help spread the word. They do this with by using your subconscious mind. The effects good or bad you will share it with someone, that’s our nature.

Artist and marketing are like peanut butter and jelly. Artists produce the work with images, music and words and spread it where we can see it. Television, inter-net, billboards, newspapers and magazines are some of the ways they get the word out.

How many of us can watch a greeting card commercial without it effecting us. The images, the music and the copy, the words are no mistake. Now you will remember the name or brand around this advertising. You may tell a friend or you see a poster with a photo taken from the commercial it brings back those emotion prompting you to buy a card. They leave these pictures inside of store fronts, in the bus we ride and the magazines we read. Every reminder is there to prompt you to buy a card.

The fine artist is looking for you to get that feeling when you view their latest creation. So as every artist will tell you the more work you get out there the better off you are. You need to advertise yourself as much as your work.

Networking is getting yourself in front of people who can and will help you get your work out. They do this by word of mouth and that is one of the best forms of advertising in the world. They become your testimonial on your character, communication skills and work.

Every artist needs to create a brand or a style that they are comfortable with. Getting known through your work is another thing that artists and marketing have in common. Great advertising is high in demand especially now that we do it in so many ways.

The computer has opened billions of store fronts for you to advertise in. Skills as an artist give you a new avenue to explore the creative juices follow when you see the possibilities. You can have your own web-site, use social media as a way to create events to show your work and to keep many people aware of what you are creating. Who knows you may want to explore creative software for your computer to create computer images and a fast growing art form.

The artist becomes part of the market when they use their skills to aid in the advertising of product whether it is theirs or someone else. Designing a website around your work can work as your personal gallery. People can find your website view your work, if you advertise. So you see that artists and marketing real do support each other and always will.

Just a Word of Thanks to My Visitors

Let me take a few minutes to say thanks for visiting my blog. I am sure that when you leave here you will have found something that you can use to help in your marketing efforts. We each have the ability to pass on what we learn and help out someone who is just starting out.

I hate looking for something that I can’t find because you have to jump through hoops to get to the information . If there is something that you want to know, please let me help you find it. Every time I start a new direction with this blog I feel that I may have left out something that you wanted to know about while  marketing. I may not have all the answers you are looking for, but I would love to research it and blog about it. This is my way of saying thanks.

The best part of this journey is the small changes we go through as we grow. I want you to succeed in whatever your niche is and you can count on me to deliver. Remember to give thanks be cause as things may get boring or take an unexpected turn once in awhile. You are living your life by your decisions and you are in control of how you make your income.

If you haven’t already start a blog and share what you know. You can blog about anything just be truthful and real. If you are kind and treat others how you want to be treated you will have the success in business and in your life that you desire.

If you can’t get your answers in my articles, I will be happy and waiting for your questions. You can contact me at the bottom of each article on any of my pages. -Deb

What is an Entrepreneur Made of?

There are many people who come to mind when we hear the word entrepreneur. Steve Jobs and Bill Gates are examples of great entrepreneur because they changed their lives by helping other. Our lives will never go back to what they were before computers because of these men and the choices they made.

Before the McDonald’s came along we ate at home or at a local restaurant that were own and operated buy a person or a family. The McDonald brothers who owned restaurants that severed the same quality product, a simple and effective operation. They ran their restaurant business on a few items concentrating on cleanliness, quality and uniformity.They did everything the same at more than one location. Ray Kroc seen this business model as a product. He knew that he could take this restaurant and copy it and open restaurants like this all over the world. His vision was to create his business by giving other entrepreneurs the opportunity to own a profitable business. You would be in business for yourself but not by yourself. Investing your money in a proven business model through duplication everyone benefits. Ray Kroc caused a disruption in the restaurant industry and changed may lives by supplying what people needed to make a dream of owning a business a reality. Each location any where in the world would have a business owner spending their own money invested in the success of the business and the brand McDonalds.

This is an example that shows us how an entrepreneur thinks. These brothers knew if they wanted to succeed they had to come up with a simple model that could be copied with same quality of the product and Ray Kroc could see these restaurants were the product that he could see all over the world. He knew that he could not do it alone so he helped others with a dream to own their own business. Helped them get started and he supplied an opportunity based on a proven product and those who took advantage of the opportunity are McDonalds’ owners. Franchising the business he made it possible for everyone to profit. He took ordinary people and gave them the opportunity to own a successful business.

Qualities of an Entrepreneur

  • A person who starts and supports a business of their own.
  • Uses their business to help others.
  • A visionary with a clear and precise goal.
  • Take advantage of opportunity.
  • Know that communication as a priceless tool.
  • Take emotion out of the decision process. Willing to make decisions and keep their focus on the goal.
  • Trust worthy, a team player and is supportive of the people around them.Uses direct contact and can follow as well as lead.
  • Leads through chaos knowing the risk.A negotiator who is willing to use personality skills to get others to agree.
  • Telescoping in and out, ready to make changes that will affect the business.
  • Use their business by helping others as they help themselves.

People who own their own business and control every minute of their lives are entrepreneurs. The way they live is important and working for others is giving up power over their life. They are willing to change to do what it takes to get what they want. It is part of the way they live is part of their identity. Entrepreneurs are people with a vision who start and support a business. They see an opportunity and act on it. They don’t live their lives waiting for a pay check they go out and create their wealth. Thinking outside of the box and listening to their gut is as important as breathing for an entrepreneur.

Entrepreneurs welcoming change around every corner, they have been known to shake things up just to keep it interesting. Disruption is a great tool when used at the right time. Entrepreneurs use change it to their advantage. Successful people are open to change because it brings opportunity. They stand out as leaders and are rewarded with success. An entrepreneur starts a business alone and realizes that he may own the business, but can do nothing without the people around them. They live a life of training and negotiating. They are willing to share their knowledge and opportunity with everyone they meet.

Life is our challenge that has no limits. Going forward is part of growing up, yet some of us rise above the standard for a happy life. We want control over how we live and the time we have while we are alive. The people who don’t settle, are willing to change and will do what it takes to get what they want. This is what entrepreneur are made of.

Why Are You Working for Others?

Working for someone who has control over your life is letting them set your schedule. They decide how much time you spend with your family, when you can take your vacation, and for how long you can go. The wage you make will decide how much you can afford to spend and your retirement is based on the money you are trying to save. How are you going to send your kids to college? These are just some of the problems that we have when we are at the mercy of others.

Today so many of us live in fear, there is no job security and the unemployment lines are getting longer. These problems are because some else is in control. This is the time you take control of your time and how you make your income. Right now is a great time to check what direction you want your life to take. It is the time you take control of your time and how you make your income. You can make a choice to stay where you are and do nothing or make a change to increase your earnings. Take a part-time job to make an extra income, which will take more of your time away from what you want to do.

So what can you do with a little bit of money, time and effort? You can change your world. Truth is that you are the only one that can change your circumstance. When you have had enough of people controlling how you live, you will start looking for ways to improve your situation. I hear people say if I only had more time. Time is not the problem it is the one thing that you can count on. It will run out and you can’t replace it. So how do plan on spending your time? Do you keep doing what you’re doing and pray that things change for the better. Why not take control today and see what’s out there.

Starting your own business may just be what you are looking for, you can take your time and work towards replacing that job your that is stealing your time. Inter-net businesses you can start for a small amount thanks to technology. An inter-net business does not have the overhead cost of a traditional business so it is very affordable. You don’t have to leave your current job to get started. If you are not working you can use the time to become successful sooner. You can build your online business part-time or full-time, you’re in control.

Successful online companies that have a wealth opportunity are out there looking for people to partner with. They will train you to do your business on and off-line. They supply you with their branded marketing materials and a web site. Whether you start part-time or jump into full-time right away, you still have to work at it, just like any other business you get out of it what you put into it. Time is your biggest asset and it is best spent with established companies that have proven products and services. These companies are partnering with distributor that will help them build an online present’s and as they grow momentum, so will your income. They invest in you by supplying everything you need to succeed. When you believe in the business you are building, you invest more of yourself into it. A working business is going to transform your life will be easier to learn and promote.

Identifying the problems that others have, supplying them with answers and products to solve their problems. That is the first rule of business. The best way to find these companies is do research in the niche you chose to associate your business with. Health products, electronics and services are just a few. You partner with them building your business and theirs.

The products your partner company distributes are just part of the equation. You teach others how you started working with a company and show them how to keep up your online business. Now that technology is getting better your business seems to run on co-pilot. You get to spend time with people you like and trusts developing a relationship with people who have a desire to change their life and are currently working and doing just that.

The more people you meet the more you will want to share how starting your business has changed your life. Inviting them to partner with you will be easy because you know how it works, show them your business model and how it works. You can’t worry if they don’t jump at the offer, because you are doing what you want. What you do is not for everyone. Keep the friendship and offer the partnership to someone else. You can’t waste your time for anyone, move on. Whether they take this offer is up to them.

The time you spend working with others through your business will be noticed. Having more time and control of your life is what has driven you to this point, use that drive to leverage your business. Show others how to do the same and you will succeed in creating more than a business. You will open your life to a wealth of opportunity and relationship with people who take control of how they live their lives.

Creating A Logo Or Collage With Microsoft

I created a logo for my site and so many of you have commented on my site and how I designed it. So I thought I would share what I did to create the photos and the projects that I create using my own photos and Microsoft. As you go through these steps experiment with the tools that are available to you as long as you save it in a different file you can have fun save your project. After you find what you’re looking for you can upload it to your theme as a background or as header. Have fun and create something wonderful for yourself.

Step One: Creating from photos

Find a picture or group of photos that you feel represent you and your business. You can change the colors and composition of your picture when you open it with Microsoft Office Picture Manager. Here you can edit you photos by cropping, change or enhance the color and contrast. It will also resize to fit your needs. When you have your picture the way you want it save as a new document and label it with the title of the document.

Using my photo to create a jpeg interchangeable document:

Step Two:

I have taken my original photo and made these changes using Microsoft office picture manager. First I cropped it then I took all the color out making it black and white.

I sharpened the contrast by moving the scales to suit.

Used the color scale to add the color blue. I have manipulated the photo to suit. Experiment until you find what you want.

 Save as with a title you will remember. Close all files remember don’t save changes to your original photo.

Step Three:

Open Microsoft office power point, go to page layout and pick the blank document. Pick the photo option. When the browsers opens your files up look for the picture you just created. Insert your picture. As you look over your photo you can decide where you want to add text to your photo. Click on text box. Used the draw the text box option, start typing what you want people to know. Keep it simple you can add as many boxes as you want. Be mindful of the color you pick for your text and think about adding color to fill the background of the box. You can even set an outline color to the box drawing a person’s eye to that part of your composition. If you don’t want color 0r texture click no fill. Now if you like what you see hit save. You have just created a jpeg picture that you can upload to your theme.

Successful Marketers Don’t Give Up

Marketers that are successful don’t give up. I know this is where people are doing business and I want to be a part of this market place. Truth is that their are very few marketers that become the guru that people want to follow. You maybe in the 99% of us that are reaching for the lifestyle but not the fame. That’s great! Still in the game just not the one in front of the camera.

Look at what it takes to make a successful movie; the stars, the directors, the costume designer, the set designer and the list goes on and on. That is the Internet and the market place, each one of us have a row to play in the future success of our company. If you are here you have done the research and you are committed to your success. You are the marketing director and this is your (movie) company. The Job is to get everyone and everything working on the same team. That means 24/7 you are living and thinking how to improve your business. Then the amount of time you work is up to you.

Every ones idea of success is different. We are all ways learning, growing and changing. This market places changes on a daily bases. Technology is getting better thanks to the 1% of the marketers that bring changes to us as soon as they find it. People run the Internet and money controls the market place. Your job is to get people to your web site. Start today and do your job you are the CEO of your company.You need to know where your strengths are follow them. Just wanting something bad enough is not enough. Staying on top of your business is going to be your decision.

You have your why now go for it. When you are living the lifestyle that gives you the most time to spend the way you want, you won’t care if your on the stage. Create your own idea of success. You may not want to be the gurue, just a winning part of a great team. All making great wealth.

I have an opportunity to bring great companies and products to improve lives. See yourself in a roll that only you can do. You may want to lead your own team or work on a team that is successful.  They can lead to a wealth of oppertunity. Everything you do and everyway you grow will only add to your life. This is the easiest way to take control of your finaces you can earn as much as you need.

Start with changing the way you look at your time and how valueble it is. You may find that this is just what you were looking for. Who you decide to work with is easy. Look inside yourself and when you decide what your passions are the choices become clear. There are more then enough opportunities to feed your passion and when you have your niche the sky is the limit.

Look at me I am interested in health products and I find the best products and oppertunities from other marketers. If I like the product I become a customer. So there you have it in a nut shell. I get the products, and I like companies that everyone share in the profits, my cost are low and the company stand behind thier product. As they say this is a win, win for everyone.

Don’t give up it takes time to build a business. If you are going to do business on the Internet you are opening your doors to the world. Your job is to get people to come in to see what you have to offer. You are your business so get out there and socialize, meet people and have fun you are going to be here a while.

This is Seo

What is SEO and how can it help my business? Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines naturally by using keywords that are woven into your text. It is traffic plus conversion equals successful marketing in cyberspace. The more traffic you can get the more leads you can generate.

Hopeful you are using word press where it is easy to install in the plug-ins section. You just need to click add new under the plug-ins section and type in All in one SEO pack and choose install. Now when you write a post you can fill out the fields in this section with the post title, description and keywords. When you publish your post you will direct the cyber spiders to find you and raise the ranking on the page niche that you are aiming for.

There are two sides to google the left is free traffic the right is paid advertising. Free traffic equals free leads. So when your looking at the search results take a close look at the sites that are at the upper left. As you can see the top is where you want to be.

This is a  big part of branding you and whatever your niche (your product) is .When you google a topic in your niche it will show you the top results. How do keywords work to get you to the top?  You can get there by the search engine spiders finding the keywords you place in and on your site. These words will be recognized by google then ranked for page placement. You are going for the top left ranking on the page(niche) that you want to be ranked on. This will lead to more traffic and with more traffic there will be more leads. This should places you in high standing in your niche. Which will lead to more sales.

Keyword and how you use them for ranking.

  •  Information (People that are looking to start a business are looking for the easiest way to get started and they may want to join you.)
  • The Researcher (The targeting of your customer is often people are just not happy and are looking for something new.)
  • The Shopper (People that are already your customer and are looking for similar solutions.)
  • The Buyer (Looking for you what you have.)

Keywords are great and can launch you to the highest position that google has for your niche. Knowing what your ranking is essential for marketing. Do not over use these words you will get slapped by google and they will shut you down.

You should have full control of your website. Start adding content to your website. This is where copy writing comes to play you need to keep things simple and the placement of keywords can raise your ranks without spamming. Remember that the magic is to make all things work together in a smooth format on your site.

Now you can target the niche with the keywords that buzz around your product. When your primary company is launching a new product is when you need to strike your campaign to increase the traffic. People are looking for the product or looking to start in the business of promoting this product and are is search for you to lead them to success.

Look for keywords that support your niche and you can easily sprinkle them through your content. As you are placing these word you can link them to content on your other pages or sites. The more you attract the spiders to and from your site and your content, the more google sees your site as most relevant in your targeted niche.

So lets say you are selling pond supplies what are the key words associated with this product. Pond are products,fish ponds supplies,buy pond supplies, pond pumps,pond filters,pond skimmers. As you can see all these words can be used in the website,on the website and in all related products and how to tutorials.

Now that you know how it works you can have fun coloring your website, post and pages with keywords.