Tag Archives: art of marketing

Artist and Marketing

Creativity and selling are just a part of life. You can’t have one without the other. Everything screams artistic in the world of marketing.

Commercial artists create the tools that put emotion and selling into the same category. They create the clip art, ads, fonts, and photography. Put together with the right copy writer the ad they create will produce an emotional response. It is this response that the seller is going to open your wallet.

Artists from all over the world use their minds to come up with something that will leave an impression. There are many creative ways artists play a part in the advertising business. Art is only worth something if it connects with you emotionally.

Advertising is everywhere from billboards to clothing. People become so emotional attached to designers that they are willing to wear their label. Fans love their sport teams they are willing to brand themselves with it. They say it in their loyalty to products created by that artist. If duplication is the highest form of flattery, musicians take a bow. We love a style, music or status so we want to adapt it for our own and by doing so we show our appreciation for the one who created it.

Advertising puts the product in front of you to trigger an emotional response from you. Love it or hate it, they are counting on you enough to help spread the word. They do this with by using your subconscious mind. The effects good or bad you will share it with someone, that’s our nature.

Artist and marketing are like peanut butter and jelly. Artists produce the work with images, music and words and spread it where we can see it. Television, inter-net, billboards, newspapers and magazines are some of the ways they get the word out.

How many of us can watch a greeting card commercial without it effecting us. The images, the music and the copy, the words are no mistake. Now you will remember the name or brand around this advertising. You may tell a friend or you see a poster with a photo taken from the commercial it brings back those emotion prompting you to buy a card. They leave these pictures inside of store fronts, in the bus we ride and the magazines we read. Every reminder is there to prompt you to buy a card.

The fine artist is looking for you to get that feeling when you view their latest creation. So as every artist will tell you the more work you get out there the better off you are. You need to advertise yourself as much as your work.

Networking is getting yourself in front of people who can and will help you get your work out. They do this by word of mouth and that is one of the best forms of advertising in the world. They become your testimonial on your character, communication skills and work.

Every artist needs to create a brand or a style that they are comfortable with. Getting known through your work is another thing that artists and marketing have in common. Great advertising is high in demand especially now that we do it in so many ways.

The computer has opened billions of store fronts for you to advertise in. Skills as an artist give you a new avenue to explore the creative juices follow when you see the possibilities. You can have your own web-site, use social media as a way to create events to show your work and to keep many people aware of what you are creating. Who knows you may want to explore creative software for your computer to create computer images and a fast growing art form.

The artist becomes part of the market when they use their skills to aid in the advertising of product whether it is theirs or someone else. Designing a website around your work can work as your personal gallery. People can find your website view your work, if you advertise. So you see that artists and marketing real do support each other and always will.

Just a Word of Thanks to My Visitors

Let me take a few minutes to say thanks for visiting my blog. I am sure that when you leave here you will have found something that you can use to help in your marketing efforts. We each have the ability to pass on what we learn and help out someone who is just starting out.

I hate looking for something that I can’t find because you have to jump through hoops to get to the information . If there is something that you want to know, please let me help you find it. Every time I start a new direction with this blog I feel that I may have left out something that you wanted to know about while  marketing. I may not have all the answers you are looking for, but I would love to research it and blog about it. This is my way of saying thanks.

The best part of this journey is the small changes we go through as we grow. I want you to succeed in whatever your niche is and you can count on me to deliver. Remember to give thanks be cause as things may get boring or take an unexpected turn once in awhile. You are living your life by your decisions and you are in control of how you make your income.

If you haven’t already start a blog and share what you know. You can blog about anything just be truthful and real. If you are kind and treat others how you want to be treated you will have the success in business and in your life that you desire.

If you can’t get your answers in my articles, I will be happy and waiting for your questions. You can contact me at the bottom of each article on any of my pages. -Deb

Building a Business is Like Creating a Great Piece of Art

Building a business takes time and when it is successful it is a work of art. Look at your business as a work of art, pick a subject and sketch out your ideas. Create the composition using the endless limits of the medium you wish to work with. Now start to build your piece of art work. The time it takes develop depends on how well you know your craft and if you are able to teach it to others. You can go from making nothing to hundreds. It becomes the picture of a vision you have of your business.

Know there are some artists that hop from project to project not mastering the medium that they have picked.  Create a style that people will recognize as your work of art (your brand). A finished master piece takes time.  Your business will take time just like a painting you will have to develop your skills. First pick a niche that you love and when you have mastered the techniques you plan on using. Pick the products you think are going to complement your work (business), apply the color (products) and watch how your subject starts to appear on the canvas. Pay attention to every detail so that you can portray a piece of work that is beyond your expectations and is a master piece of art. The artist who hops from project to project may never be an accomplished artist who can successfully create a piece of art. Taking time to build your business is worth so much to the people you do business with that they look at it as a treasure. They can’t image losing it.

Art is personal creation that stirs up emotions that will reach out and grab your heart. This is the way you should feel about the business you are creating. Marketing techniques may take some time if you are starting from the ground up. Don’t settle until you are pleased with the finished piece of work. It requires dedication and practice before you are comfortable in your new role. Take the time to learn the products and services that you market. When you have a good fit you will know it.  Create a business that is like no other, attracting people who share your passion will inspire them to develop a painting of their own. You have learned the art of marketing and can teach your skill to others. Only a true artist is able to teach the skills they have acquired. Masters in the art world are building a name based on their style and people who truly love art want it around them. The people who want to become a master will copy the skills of the person that they truly respect and are willing to take the time to teach what they know to anyone who will listen.

When you are confidante people will take notice. When you know the skills and are compelled to share it your business is working for you. Marketing is an art and I am confident that out of the millions of people who start out wanting to master it only a select few finish what they start. When you master your approach your confidence will show and you will not worry about how long it is going to take to build your business (art) because you know it is working and you are having a great time.

Painting a Picture

When I am painting a picture I have pride in it. I want to share it with the world. It sometimes takes time to create a thing of beauty. Look at how long it took to create the art that is treasured all over the world. The work grew in each country and each country has a massive collection of beautiful art that tell a story on how the art grew and developed into a national treasure. Each piece added brought value to the collection.

Look at your business as a work of art, pick a subject and sketch out your ideas. Create the composition using the endless limits of the medium you wish to work with. Now start to build your piece of art work. Each step you take towards the execution of a beautiful piece of art that is treasure by everyone who sees it. The time it takes develop depends on how well you know your craft and teach it to others. You can go from making nothing to hundreds. It becomes the picture of a vision you have for you and your family.

Know there are some artists that hop from project to project not take the time to master the medium that they have chosen to create a style that is recognized as their work or a finished picture.  Your painting will take time just like your business you have to pick your niche and master the techniques you plan on using. Pick the colors you think are going to complement your work, apply the color and watch how your subject starts to appear on the canvas. Attention to every detail so that you can portray a piece of work that is beyond your expectations and a master piece of fine art. The artist who hops from project to project may never be an accomplished artist who can successfully create a piece of fine art.

Art is personal it stirs up feelings that will reach out and grab your heart. This is the way you should feel about the business you are creating. As you master the marketing techniques it may take some time until you are pleased with the finished piece of work. It requires dedication and practice before you are comfortable in your new role. Take the time to learn the products or services that the business you choose to market. When you have a good fit you will create a business that is like no other, attracting people who share your passion and want to develop a painting of their own. You have learned the art of marketing and can teach your skill to others.

Artist study the masters they are attracted to. When they are confidante they know the technique and are compelled to share it and teach it to anyone that is truly a student of the arts. Marketing is an art and I am confident that out of the millions of people who start out wanting to master it only a select few can truly master and teach without questioning how long it was going to take to create something worth showing.