The best thing about photography is to share what you have with others. Digital photography changed the way we capture a time. With the editing tools on our computers we can change our photos into works of art or advertising.
Photography is a great way to get your message out to the world. Companies use photography for marketing, product photos are just is to show-off the unique quality the company has to offer. Just by adding a few words you are creating a call to action.
I explore the way our senses influence our emotions. Advertisers use photography to sell anything they can. The right advertising can put your company on top in the niche it wants. Companies do research to find out what works the best for them. They are trying to get a message to you. They want your business and are will to do what it takes.
Our sense is the focus of advertising that companies strive to touch. Things that get our attention is as simple as what we smell, a noise we hear, a touch or seeing things that brings pleasure or pain. Our nose can’t always smell a photo, but a picture of someone smelling something will peak our interest. Our minds will remind us what is good or bad.
We can’t always experience things when we want, but our memories have thousands of things we like or dislike. So when we can’t smell it ourselves we may have that smell locked in our memory ready when needed. That is a powerful tool when you want to sell people on how great something smells. The photos take your mind to what the product may smells like.
People love photos because the visual aids awake our thoughts. Our brains are always searching for stimulation. Photos get the message across and when you add a great copy writer, you have a formula for a successful campaign.
When creating an ad, the composition is very important. It is the image and copy that will get your message out. Your ad is commanding a response subconsciously using a desired emotional response.
Pleasure and pain are the two emotions used most in advertising. You are either searching for pleasure or trying to get away from pain. Ads designed to get a message out to as many people as they can. We use photos as a part of the composition because it is tool that works fast to get our attention.
The next time you’re out and about notice the ads that attract your attention. Are they using photography? Study the ad to see what it does for you. Be aware of the typed message and where it is placed in the ads.
Photography and fonts create a feast for your eyes, so you will want to have the materials in front of you. Technology fills the need. We can have every tool we need at our finger tips. Today it is easier than ever to merge your photos in to advertising.
Some pictures are so powerful that they need no words to move you in a direction. For example if I take a photo of an image that is also the logo. You can manipulate the background to create an emotional response with just a quick glance is you build a reputation for quality and safety.
One word is powerful when it represents the product. This word is the brand so the font is very important. The brand is what your mind identifies with, one powerful word is Nike. This company uses the products and makes it possible to show both emotions based on the font and word alone. The word added to this advertising composition part of the ad and the message.
Advertisers make a choice to use one word as their logo building a photo campaign of photographs that show people using their product, by making sure the logo is in a place in the composition that draws your eye.
Companies sell the idea that using these products will change your life. Photography is a powerful tool and advertising would not be the same without it. You have something to say or just want to advertise your product think about how you can use a photo in your ads.
Think about how photography is a silent, odorless nudge to get you to take some type of action. The action is simple you may want what I have and if you like it, pass it on.
Here is a photo used to get a message.