Category Archives: Marketing Art

Quality Of The Art /Five Keys To Marketing

The quality is your focus whether you’re buying or selling. Market quality art work is a learning experience I learn new things every day. When you head down this path know that is time consuming yet worth every minute.

Marketing your own work is something to consider. You can also outsource because of how much time it takes. You do have to do your part unless you can spend the funds to let someone catalog your inventory.

A few years ago when I looked into marketing on the internet I found a lot of help in marketing others products. I don’t market any thing except my art now. I know that my work is unique and of the finest quality because I created the art work. The companies I worked with were great I just wanted to focus on sell my own product. It has taken time to photograph and index every piece. I don’t really know if I have recorded all the work I have seems like I find something new every day.

Finding out that unless you can afford to outsource, you better get started. I wasted precious time trying to find out how. Well now I know that you have to help yourself. There is a lot of quality information out there and which to chose is work in itself.

By helping others marketer their products I could learn what I needed to do to market my own. Now I am on my own I respect those that helped me along the way because I was so hungry for knowledge I knew it was going to cost me some change.

Many of my post show you how you can market on the internet and they’re free because I want to share the information. Lets go over some key points that will help you get started.

5 Keys To Market Any Product

  1. Find a need or desirer for your product (art)
  2. Document information on your product (art).
  3. Post, tweet, chat talk about and show off your products to everyone everywhere.
  4. Direct people to where they can purchase your products.
  5. Deliver

Show your patience’s because there are many people out there that want what you have. It takes time to get the word out. Focus your attention on the groups of people that love what you do and have.

It takes time patience to document every thing that you want on your website or page. Remember even if you outsource the information has to come from you. That means photos, sizes or any pertinent information.

It doesn’t matter where you advertise if you don’t have a place to send your customer. You need a page or a website that your viewers can access at any time, a place to show off your stuff. The better your stuff the longer they will stay.

People buy things they like from people they have a connection to, so chat, tweet, post tag and just remember to be honest. Keep the line of communication open so there is no mistakes on what you’re offering. Deliver your product.

People have a desire to have beautiful things that are of the highest quality. They want things that are unique. Remember that it is not always about how many you sell but the quality and uniqueness of your product.

 

Grazing

My paintings show the quality of my work. You can see more here http://debradehoffanimalartist.com

 

Creative People Love SEO Who Knew

Creative people understand and love SEO, they know it’s a great way to show off their skills and their art. It is one of the way to get people to your website, because it’s where they can find you. Believe me It is not as hard as you would think.

How Creative People Make It Works.

  • First of all                                                                                                                                           Artist that use SEO rank on the top pages of the search engines in the niche and under the category they want people to find. Website are a creative persons playground and  a platform to show off your work.
  • Second                                                                                                                                                        People want to see you on the first few pages they search. Website that show relevance to search engines are seen by more people. New people will click on the first pages of the search pages to find what there looking for they don’t want to go down the search hole.
  • Third                                                                                                                                                        Be creative by adding constant valuable content on your site. By constantly adding value, you will finally get the attention that leads to a high search engine ranking. Search engines look for keywords, key word phrases, categories and tags that rank your website and decides which ones get the most traffic.
  • Fourth                                                                                                                                                  Artist who show off their expertise’s on their website are not only creating valuable content they also get to know your skills. You have an advantage here because as a creative person have so much to share with the public. Share the process of building a piece of art, adding a few creative photos and videos helps. Don’t forget to add categories and tags to improve York visibility. Your ranking will climb. As an artist you have so many opportunities to add content with an insight that some people can only imagine. Being creative is a gift.
Creative Photo Art Ad

Creative ad draws attention make them and use them on your site.

Linking your website to your social media is another great way to get the attention of people you want to visit your site. The goal is to get people to your website. You do that by being constancy adding valuable content on your website. Sharing yourself with others on social sites and lead them back to your website.

In addition to that be your creative self and you will attract people and they will want to see your website. They will want to stay exploring you website which in turn leads a more relevant website. So you are more valuable to the search engines.

Finally get creative it’s your website. Connecting it to your social media is a must. Look at it as weaving a great store front that is always changing. Your post is where you capture the attention of the public.

The more people like your website the more they will want to come back and share it with family and friends. So people may not want what you have but that doesn’t mean they don’t know someone who will.

I Really Hate Marketing

So many days and I wake up saying not today, I don’t want to do any marketing. I would just like to create the art and let someone else do this for me. It’s not that I don’t know what to do I just don’t want to do it.

I would rather just skip this part, yet I know it is the way to go. I want to sell my art so I can continue making more. I did so many years on the road carrying my work day after day and from show to show that I’m tired of that.

So here I am once again this time my marketing will be for my work as well as for the companies and teachers that helped me. Now here the kicker, by learning from them I found my most valuable asset.

Time, the time I spend marketing my one and done paintings and drawings I could be in the studio creating another spectacular piece. Ready to show on debradehoffanimalartist.com

I am still loading pictures of my work because I just find it so time consuming. Along with taking care of my home and family I still have to make time for studio time. I am ready to down size the amount of time I spend on the computer.

So I will be looking to outsource some of the work next year. I figure with the vacation time and both my boys are in their last year of school. One in college and one a senior in high school. So getting him ready for college is on the top of the list.

I know if you really want something you have to work at it. So…Thank you to all the valuable information. I use email marketing, social media and SEO to keep everything a float. Which is good even though some days I would rather look at pin’s than do any email campaigns.

Well actually if you get my newsletter as an email you can see I have been neglecting my sites. I try to make sure there updated so you can actually see it. I hate juggling all this even though I know more people will see my work and buy it.

So I hope I sparked your curiosity to stop by and take a look at my art work. Check out the reason I hate marketing so much. I also would love to help you with your marketing but, I just hate it! The guys that are a bigger help are the masters at what they do.

 

Love What You Do

I am doing what I love, I get to make people happy and I make a good living. I am in control of my business on the creative level and how it is marketed.

There are so many things you can do as an artist. The fields are endless. The consensus is artist starve. I think if you believe that, you haven’t talk to a lot artist. Most of the ones I know are quite comfortable.

Facts are there are more and more and more opportunities for artist than there was 30 years ago. Graphic artist can take art to higher levels thanks to technology. There are jobs at every level in the entertainment field as well. Fine artist like myself have the means to get our work out to so many people now.

Getting to share my work and knowledge is a gift. I will not overlook the importance of what I do. I love to draw and paint. I love to learn and this computer is a great tool for me to get my work seen. Learning how to post my work so you can see it is my main focus. I do however want control over my website.

If you’re working towards a career in art the choice is yours. What type of art do you want to do? Once you figure that out the next step is to master skills that will support your decision. Just remember how far you take your art is up to you.

There are things you must identify in yourself before you make your decision. Can you work independently? Do you practice a disciplined life style? Is the field you want to get into going to support you and the life style you want to live? Finally what are you willing to do to make this happen?

One percent of artist start out with a natural gift, they already have the ability to observer and record what they see on paper. Ninety percent of creative minds have to teach their brain to look past the obvious so we can record what is important.

So you have decided to become an artist. From this point on you must learn everything you can about the direction you want to take this. Learning the basics and move up from there. Everything is relevant to achieving your place in the world of art.  They say if you do what you love you never feel like you’re working. This is so true, I do what I love and I am learning something new every day to support my choice to live as a fine artist.

Here are some careers that support artist:

  • Graphic designer
  •  TV Graphics
  • Fashion designer
  • Photographer
  • Special effects artist
  • Animator
  • Web designer
  • Font designer
  • Sculptor
  • Textile artist
  • Painter /Artist
  • Ceramic artist
  • Printmaker
  • Furniture designer
  • Landscape designer
  • Architect
  • Interior designer
  • Fashion designer
  • Art critic Film critic
  • Art historian
  • Book illustrator
  • Comic book artist
  • Medical illustrator
  • News photographer
  • Arts editor
  • Cartoonist
  • Greeting card designer
  • Advertising designer
  • Baker/culinary artist
  • Tattoo artist
  • Sign maker
  • Jeweler
  • T-shirt designer
  • Stained-glass artist
  • Mosaic artist
  • Police sketch artist

As you can see there are so many ways you can express yourself as an artist and make a great living at it. I chose to stay at home and work as a fine artist. So marketing my work is a part of my business. This is my career and showing my art work on the internet is taking my art business to a whole new level.

 

Marketing a Bold Move

Marketing is an easy way to spend a lot of your money quick and easy. Partnering with companies to advertise their product is a great way to make money. Why not use your experience and knowledge to market yourself.

Face it if you don’t want to work hard, starting a business may not be your best bet. I don’t consider any money I spent as a loss. I learned so much from everyone I worked with. As a marketer you are constantly learning. I think my thirst for the knowledge on how marketing on the net works was more important than the money I spend.

I have been running more than one business of my own since the nineties. I have been marketing myself for as long as I can remember. I am an artist. I am interested on selling my work or product to people via the internet. I tried on line galleries and decided that I wanted to have a site that would feature my work 100% of the time.

Do to some unfortunate events I found myself getting away from what I loved to do. Art is what I love spending my time on. I thought I could do more and found out that there were too many things to juggle. I spent less time on what I wanted to do. My intent was to gain knowledge to promote myself on line as an artist.

I found so many different great experts that it was hard for me to keep up. So when I found a good fit I stuck with it. I soaked up as much information as I could for as long as I could. I know that the value was in the actions not only the details. So many companies have great products too and I still use many of them today.

A life threatening event changed everything for me. I now concentrating on my art and my family more than anything I want to share my work with you. Spending more time with the ones I love is the best part of my life. The marketing is the easy part. Now making a move to concentrate on this business is a bold move I won’t have to travel unless I want to and I will be taking my family and friends with me when I go.

I am filled with gratitude to Mike, Jonathan, Jimmy and Brian just to name a few of my mentors for teaching me sometimes it takes a bold move to find your real path.

Photography And Advertising

The best thing about photography is to share what you have with others. Digital photography changed the way we capture a time. With the editing tools on our computers we can change our photos into works of art or advertising.

Photography is a great way to get your message out to the world. Companies use photography for marketing, product photos are just is to show-off the unique quality the company has to offer. Just by adding a few words you are creating a call to action.

I explore the way our senses influence our emotions. Advertisers use photography to sell anything they can. The right advertising can put your company on top in the niche it wants. Companies do research to find out what works the best for them. They are trying to get a message to you. They want your business and are will to do what it takes.

Our sense is the focus of advertising that companies strive to touch. Things that get our attention is as simple as what we smell, a noise we hear, a touch or seeing things that brings pleasure or pain. Our nose can’t always smell a photo, but a picture of someone smelling something will peak our interest. Our minds will remind us what is good or bad.

We can’t always experience things when we want, but our memories have thousands of things we like or dislike. So when we can’t smell it ourselves we may have that smell locked in our memory ready when needed. That is a powerful tool when you want to sell people on how great something smells. The photos take your mind to what the product may smells like.

People love photos because the visual aids awake our thoughts. Our brains are always searching for stimulation. Photos get the message across and when you add a great copy writer, you have a formula for a successful campaign.

When creating an ad, the composition is very important. It is the image and copy that will get your message out. Your ad is commanding a response subconsciously using a desired emotional response.

Pleasure and pain are the two emotions used most in advertising. You are either searching for pleasure or trying to get away from pain. Ads designed to get a message out to as many people as they can. We use photos as a part of the composition because it is tool that works fast to get our attention.

The next time you’re out and about notice the ads that attract your attention. Are they using photography? Study the ad to see what it does for you. Be aware of the typed message and where it is placed in the ads.

Photography and fonts create a feast for your eyes, so you will want to have the materials in front of you. Technology fills the need. We can have every tool we need at our finger tips. Today it is easier than ever to merge your photos in to advertising.

Some pictures are so powerful that they need no words to move you in a direction. For example if I take a photo of an image that is also the logo. You can manipulate the background to create an emotional response with just a quick glance is you build a reputation for quality and safety.

One word is powerful when it represents the product. This word is the brand so the font is very important. The brand is what your mind identifies with, one powerful word is Nike. This company uses the products and makes it possible to show both emotions based on the font and word alone. The word added to this advertising composition part of the ad and the message.

Advertisers make a choice to use one word as their logo building a photo campaign of photographs that show people using their product, by making sure the logo is in a place in the composition that draws your eye.

Companies sell the idea that using these products will change your life. Photography is a powerful tool and advertising would not be the same without it. You have something to say or just want to advertise your product think about how you can use a photo in your ads.

Think about how photography is a silent, odorless nudge to get you to take some type of action. The action is simple you may want what I have and if you like it, pass it on.

Here is a photo used to get a message.

 

Artist and Marketing

Creativity and selling are just a part of life. You can’t have one without the other. Everything screams artistic in the world of marketing.

Commercial artists create the tools that put emotion and selling into the same category. They create the clip art, ads, fonts, and photography. Put together with the right copy writer the ad they create will produce an emotional response. It is this response that the seller is going to open your wallet.

Artists from all over the world use their minds to come up with something that will leave an impression. There are many creative ways artists play a part in the advertising business. Art is only worth something if it connects with you emotionally.

Advertising is everywhere from billboards to clothing. People become so emotional attached to designers that they are willing to wear their label. Fans love their sport teams they are willing to brand themselves with it. They say it in their loyalty to products created by that artist. If duplication is the highest form of flattery, musicians take a bow. We love a style, music or status so we want to adapt it for our own and by doing so we show our appreciation for the one who created it.

Advertising puts the product in front of you to trigger an emotional response from you. Love it or hate it, they are counting on you enough to help spread the word. They do this with by using your subconscious mind. The effects good or bad you will share it with someone, that’s our nature.

Artist and marketing are like peanut butter and jelly. Artists produce the work with images, music and words and spread it where we can see it. Television, inter-net, billboards, newspapers and magazines are some of the ways they get the word out.

How many of us can watch a greeting card commercial without it effecting us. The images, the music and the copy, the words are no mistake. Now you will remember the name or brand around this advertising. You may tell a friend or you see a poster with a photo taken from the commercial it brings back those emotion prompting you to buy a card. They leave these pictures inside of store fronts, in the bus we ride and the magazines we read. Every reminder is there to prompt you to buy a card.

The fine artist is looking for you to get that feeling when you view their latest creation. So as every artist will tell you the more work you get out there the better off you are. You need to advertise yourself as much as your work.

Networking is getting yourself in front of people who can and will help you get your work out. They do this by word of mouth and that is one of the best forms of advertising in the world. They become your testimonial on your character, communication skills and work.

Every artist needs to create a brand or a style that they are comfortable with. Getting known through your work is another thing that artists and marketing have in common. Great advertising is high in demand especially now that we do it in so many ways.

The computer has opened billions of store fronts for you to advertise in. Skills as an artist give you a new avenue to explore the creative juices follow when you see the possibilities. You can have your own web-site, use social media as a way to create events to show your work and to keep many people aware of what you are creating. Who knows you may want to explore creative software for your computer to create computer images and a fast growing art form.

The artist becomes part of the market when they use their skills to aid in the advertising of product whether it is theirs or someone else. Designing a website around your work can work as your personal gallery. People can find your website view your work, if you advertise. So you see that artists and marketing real do support each other and always will.