Category Archives: business

Making Your Business Relevant

Social Media will make your business relevant when you use it to leverage what you already know. Putting yourself out there is the essential  to becoming a person that people want to follow. The opportunity to reach thousands of people is just the beginning.

The key here is that social media is great to get your product in front of many people at the same time. You can link social media to your website. Your website is where you can shine. The best part is that once you have them linked to your site your ranking on google will become more relevant as your friends follow you back to your website.

The more relevant people find you the more they share you and your website with their friends and so on. It is the leverage we us to show off new articles like this one and can launch a new product to success. The key is to know how much to share and when to share it.

I am sure if you are on any social media you already know the power it has. If you can see the power that TV has had over the last 70 years you can only imagine how far we can go with computers, phones. and tablets.

People crave the news, the most relevant products and information. When they show a great interest in you and your website they will book mark it and keep track of  everything you share.

Most of us do not like being bombarded with sales and offers. We want to think that we are in control of what we want to see and hear. Adding small snippets of information about what your doing and your products is just enough to get people to your website. They have the choice to follow the links back to our website.

Your website is going to show off your products and that is where you want them. the more people that come to your website the more relevant your are to the search engines. The leverage these social media site have given a small business owner is priceless.

 

Servers Get Your Product Out

Using domain name servers to get your products out there can give you the control you desire. Ownership of your own little piece of the internet. My product is my art so I am constantly juggling creating a piece of art and adding it to my website.

A number of years ago I was traveling to fine art shows. My customers base was good but limited. My goal was to get my work seen. So I got a computer.

I started fumbling around the inter-net until I could find out what I needed to get on line. I am self taught on the computer and I work my way around just fine.

I network doing shows and  through social media, I’m doing what I can to get my product in front of as may people as I can. The product end up in front of the customer. Not everyone wants your product and that’s okay not everything is for everybody, but they wont know that if they never see it.

A website is a place to show my products and direct people to a place where they could get to know me, learn something and see my products. My product is unique so chances are if you get it out there people are going to want it or know someone who would.

Getting a website is just one of many ways to use the internet. I used go daddy for my domain name server (DNS)  there are other site you can buy a domain. Your domain name is your turf on the internet, the companies that register them are the Internet’s equivalent of a phone book. They maintain a directory of domain names and translate them to Internet Protocol (IP) addresses. This is necessary because, although domain names are easy for people to remember, computers or machines, access websites based on IP addresses.

You can build your website where you buy your DNS or you can host it somewhere else. I use Host Gator and WordPress for my blog. I connected my blog to my social media, These platforms help me have control and take ownership of my DNS. You pick a theme, a theme is a platform to showcase your blog which in turn will show case your product. So the goal is still the same get your product or service in front of as many people as you can. You will find it is so worth your time to use the internet.

The Focus Of Your Business

A list of priorities that focus on building and maintaining our businesses is key. The list contains ways we build our brand and customers. We want a few things in place so people are happy and comfortable with us and our business.

You are your brand if your business focus is on you. How you handle yourself with social media and when your out in public is key to your success. Be an open book, focus your energy on getting to know people and let the, know that you know your business inside and out.

When you are the expert it reflects on your confidence. As the owner of a business every decision made is a reflection of your business. Be as transparent as you can be, most people will focus on what type of person you are by how you handle yourself.

Taylor your skills on social media so that you can reach out and attract people. The rule of business is easy get you product in front of people. Supply a service or product they need. I find that getting to know people is easy if you are listening to them. I mean really focus on what they are telling you.

You can tell in just a few conversations if this is someone who is going to help your business. The focus is not on you, it is on your customer. Don’t think for one moment that just because they aren’t buy your product they can’t help you in some other way.

Each person you meet can lead you to someone that can help you in one way or another. Be honest and treat them with respect is always a good idea. People will know if you are genuine or not. Keep your focus on your part the rest will fall into place.

Focus

Artist, Visionary, Business Owner

Get Out There With Your Product

I would love for you to be a success in your marketing your product. It is easy once you get yourself motivated to look at all sides of your business and decide what your goals are. Today there is more people fighting to sell their products on the inter-net.

When you figure out your goals moving forward is just that. Taking action is doing the same thing day in and day out. That’s why it is important that you like what you do.

I really love drawing and painting. I want to share what I do. Does anyone need what I produce? I doubt it. Does it fill a need? Yes it does, for years people have been drawn to art because they want to capture the beauty around us. They like to surround themselves with pictures of the animals, people, place and things the love, because it brings them joy.

So I guess I do have a marketable product and skill. The best way I can market it is to let people see past the pictures and get to know me. I am the story behind the pictures.

When you open yourself up to the public it is scary at first. Everyone I know is hesitant at first. Most of us like our privacy and that’s okay.

You are the one who share what you want with the public. Most of us don’t have anything to worry about were not running for office.

Networking is just getting to know the people who may or may not want what your product. If they don’t they may know someone who might. That is why it is so important for us to learn the skills we need to get out there.

If you want control over the marketing of your product on the inter-net you need to know how the marketing works. Than you have to be willing to invest time and if you’re willing to invest time doing the same thing over and over you will succeed.

Learn about SEO, auto-responders even if you’re not doing them yourself. See how social-media works and pick the one that works best for you. It is a process and it takes time to learn.

Get yourself known on the inter-net in the circles that will support you and guide you. Share the mile stone in your business with the public. Your hobbies and interests do matter to the people who turn on the computer. We all want to be accepted and recognized for who we are and what we represent.

Market Your Art Work

So, I started this website to sell my art work and found that just because you build it…doesn’t mean they will come. Well, that’s only in the movies.

There are only a few things left to do. One of them is to build both sides simultaneously. The other thing is to work on one site at a time. Okay, so I decided that it’s time to overhaul the marketing side by hearing it towards one specific thing and that is showing artists or anyone how to use marketing tools to promote their website.

The one thing that most of us want more than anything is to get our products out in front of people. One of the best tools has been social media. I’m not just talking about the social media on the computer. There is social life every time you leave your front door and you interact with the people around you.

I think it’s because we try so hard to make an impression so that people will remember us and share what we have with others. I am an artist and most artists that I know generally would rather be working in a studio. Not that we’re antisocial. It’s just our creative side is so strong and one we are in the flow It’s hard for us to do anything else.

One of the most important things an artist can do is learn how to market their product. We put our heart and soul into each piece of art work. We create and sharing it with the world is easier than ever. The world is an open marketplace with so many places where we can share our works of art.

We went to take our product and getting in front of as many people as we can. So naturally the computer is our friend. As we go through the steps of getting your work out there. Remember that each your work is your business. It’s what you make of it.

Start with the first step is start taking pictures of all your work. Every single piece of art work you have created take a picture of it. Take pictures of your art work as you doing it’s not as hard as you think everyone has a camera phone, and if they don’t take a picture with any camera you can find even if you have to use the one on your laptop.

The goal here is to show your art work or product to as many people as possible. Start by opening up accounts on any social media site that you find will honor you as a person and your work.

Start posting the pictures on the social sites that you have joined. With each picture you post make a comment of whatever is closest to your heart. You want people to know about your product, your art work. Now while you’re doing this it is to be distracted by the web. You’re going to have to look at this more as an opportunity and dedicate a specific amount of time to it.

There are so many ways that you can communicate and be creative on the Internet that is very important to remember why you’re here. The opportunity to express yourself as a person comes out in your artwork and as much time as you are willing to put in.

 Creating a place where people can see your work and buy your work can be done any where you want it to be.

Marketing a Bold Move

Marketing is an easy way to spend a lot of your money quick and easy. Partnering with companies to advertise their product is a great way to make money. Why not use your experience and knowledge to market yourself.

Face it if you don’t want to work hard, starting a business may not be your best bet. I don’t consider any money I spent as a loss. I learned so much from everyone I worked with. As a marketer you are constantly learning. I think my thirst for the knowledge on how marketing on the net works was more important than the money I spend.

I have been running more than one business of my own since the nineties. I have been marketing myself for as long as I can remember. I am an artist. I am interested on selling my work or product to people via the internet. I tried on line galleries and decided that I wanted to have a site that would feature my work 100% of the time.

Do to some unfortunate events I found myself getting away from what I loved to do. Art is what I love spending my time on. I thought I could do more and found out that there were too many things to juggle. I spent less time on what I wanted to do. My intent was to gain knowledge to promote myself on line as an artist.

I found so many different great experts that it was hard for me to keep up. So when I found a good fit I stuck with it. I soaked up as much information as I could for as long as I could. I know that the value was in the actions not only the details. So many companies have great products too and I still use many of them today.

A life threatening event changed everything for me. I now concentrating on my art and my family more than anything I want to share my work with you. Spending more time with the ones I love is the best part of my life. The marketing is the easy part. Now making a move to concentrate on this business is a bold move I won’t have to travel unless I want to and I will be taking my family and friends with me when I go.

I am filled with gratitude to Mike, Jonathan, Jimmy and Brian just to name a few of my mentors for teaching me sometimes it takes a bold move to find your real path.

Artist and Marketing

Creativity and selling are just a part of life. You can’t have one without the other. Everything screams artistic in the world of marketing.

Commercial artists create the tools that put emotion and selling into the same category. They create the clip art, ads, fonts, and photography. Put together with the right copy writer the ad they create will produce an emotional response. It is this response that the seller is going to open your wallet.

Artists from all over the world use their minds to come up with something that will leave an impression. There are many creative ways artists play a part in the advertising business. Art is only worth something if it connects with you emotionally.

Advertising is everywhere from billboards to clothing. People become so emotional attached to designers that they are willing to wear their label. Fans love their sport teams they are willing to brand themselves with it. They say it in their loyalty to products created by that artist. If duplication is the highest form of flattery, musicians take a bow. We love a style, music or status so we want to adapt it for our own and by doing so we show our appreciation for the one who created it.

Advertising puts the product in front of you to trigger an emotional response from you. Love it or hate it, they are counting on you enough to help spread the word. They do this with by using your subconscious mind. The effects good or bad you will share it with someone, that’s our nature.

Artist and marketing are like peanut butter and jelly. Artists produce the work with images, music and words and spread it where we can see it. Television, inter-net, billboards, newspapers and magazines are some of the ways they get the word out.

How many of us can watch a greeting card commercial without it effecting us. The images, the music and the copy, the words are no mistake. Now you will remember the name or brand around this advertising. You may tell a friend or you see a poster with a photo taken from the commercial it brings back those emotion prompting you to buy a card. They leave these pictures inside of store fronts, in the bus we ride and the magazines we read. Every reminder is there to prompt you to buy a card.

The fine artist is looking for you to get that feeling when you view their latest creation. So as every artist will tell you the more work you get out there the better off you are. You need to advertise yourself as much as your work.

Networking is getting yourself in front of people who can and will help you get your work out. They do this by word of mouth and that is one of the best forms of advertising in the world. They become your testimonial on your character, communication skills and work.

Every artist needs to create a brand or a style that they are comfortable with. Getting known through your work is another thing that artists and marketing have in common. Great advertising is high in demand especially now that we do it in so many ways.

The computer has opened billions of store fronts for you to advertise in. Skills as an artist give you a new avenue to explore the creative juices follow when you see the possibilities. You can have your own web-site, use social media as a way to create events to show your work and to keep many people aware of what you are creating. Who knows you may want to explore creative software for your computer to create computer images and a fast growing art form.

The artist becomes part of the market when they use their skills to aid in the advertising of product whether it is theirs or someone else. Designing a website around your work can work as your personal gallery. People can find your website view your work, if you advertise. So you see that artists and marketing real do support each other and always will.

Watching a Business Develop Around You Is a Gift

Are you wasting time getting your business off the ground? The time we spending on building a business is never wasted. Entrepreneurs are consistent in their business efforts.

So why does it take some of us longer to see the results? Is there something we’ve missed? No. It is not a race, you will see others there before you and that’s okay. Be happy for them, ask them how they did it. They are happy to share and you maybe surprised at what they tell you.

Everyone can start with the same opportunity, the way you approach it is different. Some of us have a wider learn curve then others. Training is your part of the equation. You have to take what you have learned and act on it. Learning is not a waste of time unless, you think it is. If you feel that it is,your letting your emotions over ride your thinking process. You have to stop giving your emotions power over your decisions. If you are having a negative emotional reaction, it is because your not getting what you want without doing the work that it takes to get there. If you are busy worrying about someone else you will never see what you have in front of you.

People that feel like they are wasting their time are busy complaining. They are not doing what they need to do to get the results they want. They are still hoping that someone will come in and do it for them. Building a business is work. When you feel discouraged, you are not feeling the rewards for your efforts. What are you thinking, you can’t complain and have a positive out look at the same time. Whining is a negative act fuel by emotions. If your personal business development is lacking momentum you are the only one who can change it.

Adding a new training task to your list that will benefit you and make it easier. You can start building up your tool box with positive acts. Volunteer or go out and do an act of random kindness if you want to feel good about something. Only you can move forward, I can’t push you or hold your hand to success. You are the secret to the success of your business or your career. Fitting in to the role as a success person developes as you act on the training and the informed decisions you make. Exercising positive thinking because if you are only putting your toe in to test the water, you may never get in. What I learn today I can use to help someone do what I do. It is part of my business model.

Be too busy to dwell on negativity. Everyone is different so their challenges are different, Waiting for your light bulb moment will keep you in limbo. Everyone that sticks to the training long enough is going to see results. When your moment happens you will be ready because you invested on it. People, you have to carry out the training or it will not work. Entrepreneurs do not get paid for time. They get paid for results. Entrepreneurs really are too busy to worry about your negativity, they focus on whats important.

Watching a business develop around you is a gift. You will see it if you stay positive through the experience, you are the secret to your success so don’t give up. When my business changed, it was when I realised that I am the business. I have to take this to the next level and treat this like a business not a hobby. I am responsible for the decision I made. Most entrepreneurs can tell you when things stared turning around for them. Now when an opportunity comes they are ready. The reason they can do this is because they are positive thinkers that are successful because the took advantage of the opportunity in front of them. They look at it with an open mind and then zoom in on the facts taking emotion out of the decision-making.

Training your mind to take action is the way an entrepreneur’s mind works. You can teach your mind to leave emotion out of your decision-making. You start by training it to take action on facts, so it doesn’t react to emotion. You want it, doesn’t mean you need it. Take some time, up to a day if you need it to make decisions. Give your brain time to wrap around it. Listen to your gut as the facts unfold and you will make the right decision. A business mind will zoom in and out putting their focus on what is the best decision for the business and the people the business supports. Leave the emotions at the door and look at all the ways you can make a positive impact versus a negative one. Celebrate small milestones as much as the big ones, because they keep your momentum growing. Be positive take one day at a time and keep the future where you can see it.

Do You Need A Work at Home Makeover?

Work at home is not as easy as you would think. When you get up do you reach for a cup of coffee before your eyes are even open? How you start your day will decide how productive you are. I wake up every day with my Grace alarm. That’s my Dalmatian she barks at the same time every day. She wants to go out. Before I get up to take care of her I take a minute to get centered. I have a routine that will get me ready for my work day.

I know everyone has a morning routine and if it works for you don’t mess with it. Here are just a few things that are a must for me. Stretching is one way to get the blood moving to wake up your brain and I do it through out my day. Showering I want to wash of the night and the day before so you can feel fresh to start each day. Getting dressed, I put myself in a different mind-set then if I crawled out of bed and went straight to the computer. It set the stag for my work day. Whether you shower the night before or the next morning it’s your business you need to get dressed. A well put together person shows that they are ready for the work day. I’m not talking about a three-piece suit. Just get out of your bath robe into comfortable clothing.

Drink your coffee or tea while you are going over your list and I eat breakfast to fuel my body. I want my brain to keep it functioning at its best. Doing some form of exercise is good for your mind and your body, if you work out that’s great. I take my dogs for walk every day. I feel better and so will you when you prepare yourself for your day.

Schedule yourself in the time you have is something you need to do if you work from home. Setting a time and a limit on everything I do so I don’t get distracted especially on the computer. Face book and twitter will lead me astray and I don’t want spend my day in social media. I have to schedule a time when I won’t be interrupted to make and return phone calls. Your schedule changes daily when you work from home especially if you have children. You need to plan so that you get as much done in the time you set a side for your business. I even put a time in to eat lunch and take breaks. Our brain needs fuel, water and rest that is why it is important. This is why I schedule them into my day.

I don’t suggest you change a thing if what you’re doing is working, you don’t want to mess it up. I found that if I don’t put something off that is on my list it build my momentum and it is easier to for me to get things done. Don’t ignore how important it is to stay focus. Distraction can defeat the best laid out plan.

As a mother I will not compromise the time I spend with the family. I take one morning and prep foods that I will need to make healthy meals for the week. I do laundry while I work and add one hour of house work to my workout schedule. It is a challenge to keep from feeling over whelmed some days, but without a plan I would just flounder through out my day not getting anything done.The key to working from home is to set a routine that works for you. Make a plan and be ready to follow through with your commitments. You will find that as you set it up that some things work better than others. You can change it, you’re the boss.

Taking care of you is the very first thing to schedule. We are willing to makeover our appearance to feel better about our self. How you work from home does matter. Do you need a work at home make over to feel good about your home business. You are more productive when you feel good, which builds momentum and before you know it there is a shift in your attitude. Working from home is a choice and getting into a productive mind-set starts with you.You have important obligations and building a business takes time and energy. Look at your routine and adjust it to support you and your business.

Building Business Relationship on-Line?

Lasting relationships on-line star with social media. Look at the way I use it. Is there a way to approach your friends and prospective customers by using these social sites to market?

I don’t like to play the games on these sites. I want to build relationships with people by having conversations. I don’t want to spend my time playing games on-line.

So I asked some experts, what do you get out of playing these games? My sons, they play more games on-line more than anyone I know. They opened my eyes to how they use these games. While playing video games they communicate with people on the inter-net daily. They build relationships with new people as they enter the games. So if you are someone who is comfortable playing games and you have many people in your gaming circle it can open a door for you to find out more about them. I talked to people of all ages they all got something different out of gaming on the inter-net but they all said it is to connect to others that have the same interest.

I know that these sites have opened the door to marketing and unfortunately inter-net marketing spam. When my wall is full of every offer under the sun, it drives me crazy. All I want is the good stuff that my friends are sharing. I know that by build a circle of friends you open yourself up to what they want to share. Do you listen to what you are adding to the conversation. You want to build relationships with people. Listening to what they tell you is showing them that they matter to you. Whether you do it playing the games or commenting on a post, you need to become involved with the people if you want them to listen to you. We are people first and marketers second. As you log on to these sites there is a time and place to bring your offer to the table. If you have to think about whether or not to post an offer, don’t do it. When a door opens start a conversation as your relationship grows introduce your business and any offers that you want to share. When you want me to hear about your offer, send a personal message you don’t have to post it. I am willing to listen to your offer.

People in any relationship want to feel good about it. Getting friends or followers doesn’t give you anything except a number unless you are building relationships. Looking at what you want from these social media sites.Think before you just start posting quotes and offers. You are on a site to build a relationship. Do you really throw a quote out there every time you talk to your friends or hit them with a sales offer? I don’t. I want to listen to what they need or want and offer them a solution so they know I care.

I know that it is hard when you are starting out to get people to listen to you, but think about what you want in a business relationship and then build it. When you bring value to a relationship people stand up and notice you for the person you are. People do business with people they like and trust. We want to have relationships that grow and change, so think before you post. I look forward to all the relationships I build. I think that social media is there to connect people who have the same interest. I connect with marketers, artist, mothers sisters, brothers the list goes on and on. I wonder why you accepted my friendship if they don’t want to get to know me. I am more than a number you add to your prospect list.