Category Archives: branding

Quality Of The Art /Five Keys To Marketing

The quality is your focus whether you’re buying or selling. Market quality art work is a learning experience I learn new things every day. When you head down this path know that is time consuming yet worth every minute.

Marketing your own work is something to consider. You can also outsource because of how much time it takes. You do have to do your part unless you can spend the funds to let someone catalog your inventory.

A few years ago when I looked into marketing on the internet I found a lot of help in marketing others products. I don’t market any thing except my art now. I know that my work is unique and of the finest quality because I created the art work. The companies I worked with were great I just wanted to focus on sell my own product. It has taken time to photograph and index every piece. I don’t really know if I have recorded all the work I have seems like I find something new every day.

Finding out that unless you can afford to outsource, you better get started. I wasted precious time trying to find out how. Well now I know that you have to help yourself. There is a lot of quality information out there and which to chose is work in itself.

By helping others marketer their products I could learn what I needed to do to market my own. Now I am on my own I respect those that helped me along the way because I was so hungry for knowledge I knew it was going to cost me some change.

Many of my post show you how you can market on the internet and they’re free because I want to share the information. Lets go over some key points that will help you get started.

5 Keys To Market Any Product

  1. Find a need or desirer for your product (art)
  2. Document information on your product (art).
  3. Post, tweet, chat talk about and show off your products to everyone everywhere.
  4. Direct people to where they can purchase your products.
  5. Deliver

Show your patience’s because there are many people out there that want what you have. It takes time to get the word out. Focus your attention on the groups of people that love what you do and have.

It takes time patience to document every thing that you want on your website or page. Remember even if you outsource the information has to come from you. That means photos, sizes or any pertinent information.

It doesn’t matter where you advertise if you don’t have a place to send your customer. You need a page or a website that your viewers can access at any time, a place to show off your stuff. The better your stuff the longer they will stay.

People buy things they like from people they have a connection to, so chat, tweet, post tag and just remember to be honest. Keep the line of communication open so there is no mistakes on what you’re offering. Deliver your product.

People have a desire to have beautiful things that are of the highest quality. They want things that are unique. Remember that it is not always about how many you sell but the quality and uniqueness of your product.

 

Grazing

My paintings show the quality of my work. You can see more here http://debradehoffanimalartist.com

 

Servers Get Your Product Out

Using domain name servers to get your products out there can give you the control you desire. Ownership of your own little piece of the internet. My product is my art so I am constantly juggling creating a piece of art and adding it to my website.

A number of years ago I was traveling to fine art shows. My customers base was good but limited. My goal was to get my work seen. So I got a computer.

I started fumbling around the inter-net until I could find out what I needed to get on line. I am self taught on the computer and I work my way around just fine.

I network doing shows and  through social media, I’m doing what I can to get my product in front of as may people as I can. The product end up in front of the customer. Not everyone wants your product and that’s okay not everything is for everybody, but they wont know that if they never see it.

A website is a place to show my products and direct people to a place where they could get to know me, learn something and see my products. My product is unique so chances are if you get it out there people are going to want it or know someone who would.

Getting a website is just one of many ways to use the internet. I used go daddy for my domain name server (DNS)  there are other site you can buy a domain. Your domain name is your turf on the internet, the companies that register them are the Internet’s equivalent of a phone book. They maintain a directory of domain names and translate them to Internet Protocol (IP) addresses. This is necessary because, although domain names are easy for people to remember, computers or machines, access websites based on IP addresses.

You can build your website where you buy your DNS or you can host it somewhere else. I use Host Gator and WordPress for my blog. I connected my blog to my social media, These platforms help me have control and take ownership of my DNS. You pick a theme, a theme is a platform to showcase your blog which in turn will show case your product. So the goal is still the same get your product or service in front of as many people as you can. You will find it is so worth your time to use the internet.

The Focus Of Your Business

A list of priorities that focus on building and maintaining our businesses is key. The list contains ways we build our brand and customers. We want a few things in place so people are happy and comfortable with us and our business.

You are your brand if your business focus is on you. How you handle yourself with social media and when your out in public is key to your success. Be an open book, focus your energy on getting to know people and let the, know that you know your business inside and out.

When you are the expert it reflects on your confidence. As the owner of a business every decision made is a reflection of your business. Be as transparent as you can be, most people will focus on what type of person you are by how you handle yourself.

Taylor your skills on social media so that you can reach out and attract people. The rule of business is easy get you product in front of people. Supply a service or product they need. I find that getting to know people is easy if you are listening to them. I mean really focus on what they are telling you.

You can tell in just a few conversations if this is someone who is going to help your business. The focus is not on you, it is on your customer. Don’t think for one moment that just because they aren’t buy your product they can’t help you in some other way.

Each person you meet can lead you to someone that can help you in one way or another. Be honest and treat them with respect is always a good idea. People will know if you are genuine or not. Keep your focus on your part the rest will fall into place.

Focus

Artist, Visionary, Business Owner

Marketing to Emotions

The greatest ads in the world are based on emotions. Fear, love and everything in between, from cards to beer. The advertising business is all about tapping into your emotional memory.

These ads enter your world without you realize it. They tap the feelings that you may or may not know. There are subtle ads that are worn on labels, such as clothing, shoes, handbags and food. These might be the smartest of all because they make you feel as if you’re a part of the popular crowd.

We know that we want the best that life has offers to offer. Those that can afford the best enjoy showing off. There is nothing wrong with that. Just as there is nothing wrong with not caring about anything except the fit.

I personally don’t care to pay someone to wear their name. I am more about the fit. Although as a marketer I do have to a line my thinking to reflect the brand I am marketing.

What that means is I am going to hit you with whatever it takes to get you to buy into the product at hand. It may be to helping a company get its brand started. I am going to recruit you buy the promise of being part of a special group of people who what you to succeed because we can all make this company together. Growing up from the ground floor means being on the top of the earning machine.

To get in make as much as you can fast, I can promise you a chance to win a new car or a trip to the Caribbean as an incentive to recruit other to share this business model. Great pay just for sharing and showing others how to do the same.

Sounds like the greatest opportunity, you buy a certain amount of the product to share and the company gives you a web site, access marketing training and the advertising material. With a meeting once a month and all you have to do is share.

This is a great business model. It does work if you are prepared to put your time and effort in, because there are no free rides. You are starting a business by help others get there brand out to the public. There are business opening up every day that rely on this type of business. Once the business takes off be prepared to move onto the next company.

This business model plays on the urgency of not being left behind when it comes to making large amounts of money and it is there to be made. They have the support you need to succeed.

You’re looking helping them but all so helping yourself by getting what you need to achieve your business goals. A win, win is what you hear as you rise up the latter to success.

The thing is that most people fall prey to believing that they can do it. These people help build up these companies but never make the money they thought they would make. Most of the time it is because they don’t have the mind set you need to make money and move on.

You see they join thinking this is their ticket to working with people they like and selling a product and company with will be loyal to them for years to come. There is only 20 percent of the people recruited will become that marketing professional that lives a six figure life.

Market Your Art Work

So, I started this website to sell my art work and found that just because you build it…doesn’t mean they will come. Well, that’s only in the movies.

There are only a few things left to do. One of them is to build both sides simultaneously. The other thing is to work on one site at a time. Okay, so I decided that it’s time to overhaul the marketing side by hearing it towards one specific thing and that is showing artists or anyone how to use marketing tools to promote their website.

The one thing that most of us want more than anything is to get our products out in front of people. One of the best tools has been social media. I’m not just talking about the social media on the computer. There is social life every time you leave your front door and you interact with the people around you.

I think it’s because we try so hard to make an impression so that people will remember us and share what we have with others. I am an artist and most artists that I know generally would rather be working in a studio. Not that we’re antisocial. It’s just our creative side is so strong and one we are in the flow It’s hard for us to do anything else.

One of the most important things an artist can do is learn how to market their product. We put our heart and soul into each piece of art work. We create and sharing it with the world is easier than ever. The world is an open marketplace with so many places where we can share our works of art.

We went to take our product and getting in front of as many people as we can. So naturally the computer is our friend. As we go through the steps of getting your work out there. Remember that each your work is your business. It’s what you make of it.

Start with the first step is start taking pictures of all your work. Every single piece of art work you have created take a picture of it. Take pictures of your art work as you doing it’s not as hard as you think everyone has a camera phone, and if they don’t take a picture with any camera you can find even if you have to use the one on your laptop.

The goal here is to show your art work or product to as many people as possible. Start by opening up accounts on any social media site that you find will honor you as a person and your work.

Start posting the pictures on the social sites that you have joined. With each picture you post make a comment of whatever is closest to your heart. You want people to know about your product, your art work. Now while you’re doing this it is to be distracted by the web. You’re going to have to look at this more as an opportunity and dedicate a specific amount of time to it.

There are so many ways that you can communicate and be creative on the Internet that is very important to remember why you’re here. The opportunity to express yourself as a person comes out in your artwork and as much time as you are willing to put in.

 Creating a place where people can see your work and buy your work can be done any where you want it to be.

Photography And Advertising

The best thing about photography is to share what you have with others. Digital photography changed the way we capture a time. With the editing tools on our computers we can change our photos into works of art or advertising.

Photography is a great way to get your message out to the world. Companies use photography for marketing, product photos are just is to show-off the unique quality the company has to offer. Just by adding a few words you are creating a call to action.

I explore the way our senses influence our emotions. Advertisers use photography to sell anything they can. The right advertising can put your company on top in the niche it wants. Companies do research to find out what works the best for them. They are trying to get a message to you. They want your business and are will to do what it takes.

Our sense is the focus of advertising that companies strive to touch. Things that get our attention is as simple as what we smell, a noise we hear, a touch or seeing things that brings pleasure or pain. Our nose can’t always smell a photo, but a picture of someone smelling something will peak our interest. Our minds will remind us what is good or bad.

We can’t always experience things when we want, but our memories have thousands of things we like or dislike. So when we can’t smell it ourselves we may have that smell locked in our memory ready when needed. That is a powerful tool when you want to sell people on how great something smells. The photos take your mind to what the product may smells like.

People love photos because the visual aids awake our thoughts. Our brains are always searching for stimulation. Photos get the message across and when you add a great copy writer, you have a formula for a successful campaign.

When creating an ad, the composition is very important. It is the image and copy that will get your message out. Your ad is commanding a response subconsciously using a desired emotional response.

Pleasure and pain are the two emotions used most in advertising. You are either searching for pleasure or trying to get away from pain. Ads designed to get a message out to as many people as they can. We use photos as a part of the composition because it is tool that works fast to get our attention.

The next time you’re out and about notice the ads that attract your attention. Are they using photography? Study the ad to see what it does for you. Be aware of the typed message and where it is placed in the ads.

Photography and fonts create a feast for your eyes, so you will want to have the materials in front of you. Technology fills the need. We can have every tool we need at our finger tips. Today it is easier than ever to merge your photos in to advertising.

Some pictures are so powerful that they need no words to move you in a direction. For example if I take a photo of an image that is also the logo. You can manipulate the background to create an emotional response with just a quick glance is you build a reputation for quality and safety.

One word is powerful when it represents the product. This word is the brand so the font is very important. The brand is what your mind identifies with, one powerful word is Nike. This company uses the products and makes it possible to show both emotions based on the font and word alone. The word added to this advertising composition part of the ad and the message.

Advertisers make a choice to use one word as their logo building a photo campaign of photographs that show people using their product, by making sure the logo is in a place in the composition that draws your eye.

Companies sell the idea that using these products will change your life. Photography is a powerful tool and advertising would not be the same without it. You have something to say or just want to advertise your product think about how you can use a photo in your ads.

Think about how photography is a silent, odorless nudge to get you to take some type of action. The action is simple you may want what I have and if you like it, pass it on.

Here is a photo used to get a message.

 

Artist and Marketing

Creativity and selling are just a part of life. You can’t have one without the other. Everything screams artistic in the world of marketing.

Commercial artists create the tools that put emotion and selling into the same category. They create the clip art, ads, fonts, and photography. Put together with the right copy writer the ad they create will produce an emotional response. It is this response that the seller is going to open your wallet.

Artists from all over the world use their minds to come up with something that will leave an impression. There are many creative ways artists play a part in the advertising business. Art is only worth something if it connects with you emotionally.

Advertising is everywhere from billboards to clothing. People become so emotional attached to designers that they are willing to wear their label. Fans love their sport teams they are willing to brand themselves with it. They say it in their loyalty to products created by that artist. If duplication is the highest form of flattery, musicians take a bow. We love a style, music or status so we want to adapt it for our own and by doing so we show our appreciation for the one who created it.

Advertising puts the product in front of you to trigger an emotional response from you. Love it or hate it, they are counting on you enough to help spread the word. They do this with by using your subconscious mind. The effects good or bad you will share it with someone, that’s our nature.

Artist and marketing are like peanut butter and jelly. Artists produce the work with images, music and words and spread it where we can see it. Television, inter-net, billboards, newspapers and magazines are some of the ways they get the word out.

How many of us can watch a greeting card commercial without it effecting us. The images, the music and the copy, the words are no mistake. Now you will remember the name or brand around this advertising. You may tell a friend or you see a poster with a photo taken from the commercial it brings back those emotion prompting you to buy a card. They leave these pictures inside of store fronts, in the bus we ride and the magazines we read. Every reminder is there to prompt you to buy a card.

The fine artist is looking for you to get that feeling when you view their latest creation. So as every artist will tell you the more work you get out there the better off you are. You need to advertise yourself as much as your work.

Networking is getting yourself in front of people who can and will help you get your work out. They do this by word of mouth and that is one of the best forms of advertising in the world. They become your testimonial on your character, communication skills and work.

Every artist needs to create a brand or a style that they are comfortable with. Getting known through your work is another thing that artists and marketing have in common. Great advertising is high in demand especially now that we do it in so many ways.

The computer has opened billions of store fronts for you to advertise in. Skills as an artist give you a new avenue to explore the creative juices follow when you see the possibilities. You can have your own web-site, use social media as a way to create events to show your work and to keep many people aware of what you are creating. Who knows you may want to explore creative software for your computer to create computer images and a fast growing art form.

The artist becomes part of the market when they use their skills to aid in the advertising of product whether it is theirs or someone else. Designing a website around your work can work as your personal gallery. People can find your website view your work, if you advertise. So you see that artists and marketing real do support each other and always will.

Leadership Starts With You

Leaderships start with knowing wanting something is not the same as needing it as. Needs are food water and shelter. Wanting is an emotional reaction to pleasure. So what does this have to do with our identity?

Every person has needs and wants. Parents step into the roll of leadership they give their children what they need and what they want to support them. We are exposed early to outside influences that affect the way we think. It is the media and judgment from our peers that cause us pain or pleasure. This may trigger confusion on the difference between what our needs and wants really are.

Seeing, hearing, smelling and touching are the tool we inherited to survive. Listening with your senses started at birth, how we react to what we need as babies is natural. As we grow and understand how to get what we want, our parents place boundaries on us and introduced us to discipline. A child learns early that they are at the mercy of their family and will learn how to respond to get what they need. If you’re told repeatedly that you need and deserve something even when you don’t, you won’t understand the difference between a need and a want. Disciplined is setting the boundaries.

Discipline is training a state of improved behavior, improvement of physical power and self-control. Our brain is the key to getting what we need and want. If you are a victim to your emotions then you need to discipline your brain to act instead of reacting to the emotional triggers around you. You have to practice everything so that your brain knows what it has to do on its own. Just knowing you have to do something, is not enough.

Example: I am over weight because I have bad eating habits, there for I have to practice good eating habits to change the bad habits. I have a bad temper. No you have a bad habit triggered from an emotional behavior. You will only have self-control when you practice it. He is the best player on the team because he practiced until he could act with complete control over the game he plays.

Your brain will tell your body what to do when you practice it. If you don’t replace bad habits with good habits they will control your life. A computer is like a brain, unfortunately our brain doesn’t have the software to improve its performance. You are not what anyone tells you, you are what you tell yourself. All you have to do is listen to what you are telling your brain to do. If you tell yourself you don’t know how to something, you won’t. Your brain will not know what to do until you educate it to do so. Discipline yourself by practicing what you have to do and then act on your training.

Just because you put the uniform on doesn’t mean that your brain will tell your body how to play the game. You have to do your home work! You have to practice, know the game inside and out, then and only then you are ready to play in the game.

People fall victim to the world around them. You want to stand out in the crowd you have to practice discipline. In order to practice you need to find the training. You are not a player until you get in the game.

It is your life and your choices that define who you are, be accountable to yourself. Practice it, so you can stand out as a person of excellence. If you want what I have and are not willing to work for it, you can’t have it. Don’t throw a fit to get where you want to be. I had to change the way what I was doing to get what I need to live the way I want. I study it and practice it until I gained the skills to act without emotion when making decisions. , standout and be the example. People will follow your lead.

Just a Word of Thanks to My Visitors

Let me take a few minutes to say thanks for visiting my blog. I am sure that when you leave here you will have found something that you can use to help in your marketing efforts. We each have the ability to pass on what we learn and help out someone who is just starting out.

I hate looking for something that I can’t find because you have to jump through hoops to get to the information . If there is something that you want to know, please let me help you find it. Every time I start a new direction with this blog I feel that I may have left out something that you wanted to know about while  marketing. I may not have all the answers you are looking for, but I would love to research it and blog about it. This is my way of saying thanks.

The best part of this journey is the small changes we go through as we grow. I want you to succeed in whatever your niche is and you can count on me to deliver. Remember to give thanks be cause as things may get boring or take an unexpected turn once in awhile. You are living your life by your decisions and you are in control of how you make your income.

If you haven’t already start a blog and share what you know. You can blog about anything just be truthful and real. If you are kind and treat others how you want to be treated you will have the success in business and in your life that you desire.

If you can’t get your answers in my articles, I will be happy and waiting for your questions. You can contact me at the bottom of each article on any of my pages. -Deb

Taking Accountability Builds Self-Respect

The most important thing we can do is take accountability of what we do. At the end of the day is our character. When you practice self-respect and discipline it shows in everything you do. Do you know how to earn respect from others? Try confronting yourself honestly before you go any further.

How do you live your life? Can you look at what you do, when you do it and how you do it with pride? Is it all about you? Hopefully this article will help you think about what you do and how you do it. Do you get a positive outcome from others by the decisions that you make?

Taking accountable for your decisions keeps you on top of your life. You cannot live a life full of chaos, only doing the right thing every once and awhile. If you do don’t expecting to live a wonderful life. Everything that is good requires discipline and self-control. Doing the right thing is contagious and people will follow you when you have a positive and caring outlook on life. You do what you say that you are going to do, when you say you’re going to do it. It will be a part of who you are and others will notice.

Remember discipline is making some things subject to other things. Ask yourself this. If I do this is there a positive outcome for all? Don’t live your life waiting for someone else to hold you accountable. If you are not disciplined you will act first and think about it afterwards.

Everyday discipline affects your live in one way or another. Love yourself enough to take the higher road when it comes to making moral decisions. Remember we do what we do because it brings us joy while we are doing it. A person that practices the moral high ground will take responsibility for their actions and the words that come out of their mouth.

Are you a person that wants what others have, without doing the work? How do you think they got to where they are? Nothing is free everything has a cost. I don’t know anyone that has not paid with time and money to get where they are today. If you walk through your day jealous, if you complain about others and spread gossip around then you have no self-respect.

You will find out so much about yourself if you listen to the words that come out of your mouth. A person that takes the high road has a plan to deal with situations that come up. Deal with each decision by realizing the difference between a destructive out come and a positive outcome. They practice discipline by thinking about the decisions before they act. Taking the emotion out of your decision and going forward with confidence is hard work. It is even harder when you realize that it is not about you. It is about doing the right thing.

Admitting when you are wrong and accept the consequences for your decisions good or bad is part of a good character. A disciplined person goes through life knowing that if you want something you have to work for it. If you think hanging around with someone will get you want, you are wrong it doesn’t rub off on to you. Any success you have will not last and the only way to get what you want is to do the work. Take classes to develop skill you can use to work on your character and celebrate the steps along the way.

Treat people how you want them to treat you. Be mindful of everything you do. Helping others when it is right to do so.That doesn’t mean you do it for them. Making mistakes is humbling and serves a purpose in building character. We all stumble before we walk. Our past is not who we are at this time. When we strive to do better it shows in every part of our life and it is important for the relationships we have to grow. You want people to remember you for the good you do on purpose. Take the high road even though it may not have as many people on it as the low road it is more rewarding. The journey is not easy and there are bumps along the way. Anything worth getting is not easy or everyone would do it.

Do you go to sleep at night happy about the person you are? Do you feel that every decision you make today is getting you to the success you want? Are you honest with yourself or hiding behind a fear to act in good character. You don’t have to care what others think, because you live your life on the high road. The people there know you and have the same life style. As you carry out the skill it takes to live a disciplined life, you will earn respect from the person that matters the most, you. Others will see the respect you have for yourself, your life and your business and as you grow so will the respect you earn from others.