Creativity and selling are just a part of life. You can’t have one without the other. Everything screams artistic in the world of marketing.
Commercial artists create the tools that put emotion and selling into the same category. They create the clip art, ads, fonts, and photography. Put together with the right copy writer the ad they create will produce an emotional response. It is this response that the seller is going to open your wallet.
Artists from all over the world use their minds to come up with something that will leave an impression. There are many creative ways artists play a part in the advertising business. Art is only worth something if it connects with you emotionally.
Advertising is everywhere from billboards to clothing. People become so emotional attached to designers that they are willing to wear their label. Fans love their sport teams they are willing to brand themselves with it. They say it in their loyalty to products created by that artist. If duplication is the highest form of flattery, musicians take a bow. We love a style, music or status so we want to adapt it for our own and by doing so we show our appreciation for the one who created it.
Advertising puts the product in front of you to trigger an emotional response from you. Love it or hate it, they are counting on you enough to help spread the word. They do this with by using your subconscious mind. The effects good or bad you will share it with someone, that’s our nature.
Artist and marketing are like peanut butter and jelly. Artists produce the work with images, music and words and spread it where we can see it. Television, inter-net, billboards, newspapers and magazines are some of the ways they get the word out.
How many of us can watch a greeting card commercial without it effecting us. The images, the music and the copy, the words are no mistake. Now you will remember the name or brand around this advertising. You may tell a friend or you see a poster with a photo taken from the commercial it brings back those emotion prompting you to buy a card. They leave these pictures inside of store fronts, in the bus we ride and the magazines we read. Every reminder is there to prompt you to buy a card.
The fine artist is looking for you to get that feeling when you view their latest creation. So as every artist will tell you the more work you get out there the better off you are. You need to advertise yourself as much as your work.
Networking is getting yourself in front of people who can and will help you get your work out. They do this by word of mouth and that is one of the best forms of advertising in the world. They become your testimonial on your character, communication skills and work.
Every artist needs to create a brand or a style that they are comfortable with. Getting known through your work is another thing that artists and marketing have in common. Great advertising is high in demand especially now that we do it in so many ways.
The computer has opened billions of store fronts for you to advertise in. Skills as an artist give you a new avenue to explore the creative juices follow when you see the possibilities. You can have your own web-site, use social media as a way to create events to show your work and to keep many people aware of what you are creating. Who knows you may want to explore creative software for your computer to create computer images and a fast growing art form.
The artist becomes part of the market when they use their skills to aid in the advertising of product whether it is theirs or someone else. Designing a website around your work can work as your personal gallery. People can find your website view your work, if you advertise. So you see that artists and marketing real do support each other and always will.